Director, Marketing & AI Transformation Programs

About the Role

As a CBRE Director, Marketing & AI Transformation Programs, you will lead the integration of AI and emerging technologies across Global Marketing, driving our innovation roadmap from strategy through execution. You will co‑lead our cross‑functional AI program, evaluate and oversee implementation of new platforms, and translate opportunities into practical, scalable solutions. As a trusted expert and change leader, you’ll guide teams through adoption, establish clear governance and KPIs, and build systems that enable rapid testing, learning, and global rollout.

Through disciplined program management and partnership with senior leaders, you’ll ensure that AI‑powered transformation is delivered with clarity, impact, and measurable business value. This position reports to Global Head of Marketing Strategy and Operations.

• Co‑lead cross‑functional AI program team to support AI innovation throughout the marketing organization including development of our AI roadmap, evaluation and oversight of implementation for new platforms, tools, and processes, and lead change management for these efforts.

• In partnership with the CMO & Global Head of Marketing strategy, develop a roadmap for innovation across the marketing organization, aligned to both efficiency and business growth.
• Partner with global marketing leaders to execute marketing innovation roadmaps relevant to their teams and responsibilities.
• Identify emerging trends (e.g., AI, automation, immersive tech) and assess their relevance to the business.

• Lead change initiatives tied to digital transformation, including training, adoption, and cultural alignment.
• Be an undisputed change champion to ensure successful and positive implementation of new ways of working.
• Act as a bridge between strategy and execution, translating visionary ideas into operational plans.
• Create frameworks for testing, learning, and scaling new approaches across global teams.

• Establish KPIs and success metrics for innovation initiatives.
• Build feedback loops and reporting mechanisms to track progress and iterate quickly.
• Systemize the project management process used for large projects and programs across the marketing organization.
• Explore the development of a project management community within marketing to share best practices, mentorship, and create a network for communication for all PMs within marketing.

• Leads high‑impact strategic, cross‑functional projects and programs across Global Marketing.
• Maintain alignment with key cross‑functional stakeholders. Ensure their input and validation across key marketing initiatives throughout project life cycles.
• Facilitates the development of program charters and integrated timelines.
• Accountable to ensure all functions remain on schedule, that issues get escalated and resolved, and that the program is completed successfully.