Marketing Director - Project Leaders​/Telecom

Overview

This Marketing Director will support two of our dynamic and growing divisions:
Colliers Project Leaders (CPL) and Telecom/Utility Design Engineering (UDE). This role provides strategic leadership and vision for divisional marketing, driving the development and implementation of national strategies that support the distinct growth models, client relationships, and market dynamics of both divisions. Partnering closely with divisional leadership, business development, and regional marketing managers, this role ensures marketing priorities, staffing, and campaigns are aligned to support advisory-led project delivery, program management, and specialized Telecom and Utility Design Engineering services, while advancing client engagement and revenue growth.

This role requires the ability to navigate and integrate two distinct business models, ensuring clarity, focus, and impact across both divisions. Although the Marketing Director’s focus is division-specific, the role operates in close collaboration with other divisional marketing leaders and the broader marketing organization to ensure consistency, resource alignment, and firmwide integration. Acting as a trusted advisor, the Marketing Director shapes the strategic direction of marketing specific to their divisions, defining where to focus, how to position, and how to measure success across a matrixed, national structure.

• Lead development and implementation of the division’s national marketing strategy, ensuring alignment with firmwide goals and revenue targets by supporting the annual planning cycle.
• Partner with divisional leadership to translate strategic business objectives into actionable marketing plans, campaigns, and pursuit priorities.
• Oversee marketing planning and resource allocation to ensure effective deployment of staff and investment.
• Serve as the senior marketing advisor to divisional leadership, providing insight and recommendations on market positioning, visibility, and brand strategy.
• Collaborate with business development and technical leadership to identify key pursuits, shape go/no-go frameworks and strengthen pursuit strategies for high-value opportunities.
• Provide leadership and mentorship to regional and senior regional marketing managers, fostering collaboration, accountability, and growth across the national network.
• Coordinate with other divisional marketing leaders to ensure consistency in brand, messaging, and processes across the firm.
• Guide the creation and execution of major marketing campaigns, conferences, and visibility initiatives that enhance the division’s profile in target markets.
• Monitor and interpret market trends, client needs, and competitive dynamics to inform growth and marketing strategies.
• Define and track performance metrics for marketing effectiveness, pursuit success, and campaign ROI, adjusting plans based on measurable outcomes.
• Partner with firmwide marketing leadership to advance shared systems, processes, and tools that increase efficiency and scalability across all divisions.
• Represent marketing within divisional leadership discussions and externally at conferences, client events, and professional associations.

• Experience partnering with project management, advisory, and/or Telecom/Utility engineering teams, with a strong understanding of distinct service models, client types, and procurement approaches, including programmatic, client-embedded, and infrastructure-driven work—and the ability to translate complex expertise into clear, compelling marketing and growth strategies.
• Demonstrated ability to support multiple business models simultaneously, balancing relationship-driven advisory services with technically specialized, fast-paced delivery environments.
• 15+ years of A/E/C marketing leadership experience, engineering preferred, including experience developing national or divisional strategies and managing distributed teams.
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
• CPSM certification strongly preferred.
• Proven ability to lead through influence and drive measurable results at scale.
• Expert-level understanding of AEC…