Director, Operations

We are on a mission to provide the world with simple, wholesome food and beverage items that fit today's lifestyle, offering an intimate - yet fast and consistent - experience to our customers.

We love and take pride in what we do, and we currently offer an exciting opportunity to join a thriving and ever-growing brand in this industry.

We are seeking a dynamic and dedicated leader to join our team. This role will be essential to our growth and long-term success.

This is a unique opportunity to play a foundational role in our expansion, lead with purpose, and make a meaningful impact on both our brand and the community we serve.

• Provide overall leadership, strategy, goal setting, and direction for market operations in support of overall company and market objectives, leading from the front
• Deliver proof of Pura Vida’s value proposition in a high-potential new market while maintaining, championing, and advancing Pura Vida’s unique brand, vision, and offerings
• Own the region’s P&L, including forecasting targets, creating the annual budget and CAPEX plans, tracking performance, driving innovative initiatives to maximize profitability, growing topline revenue, and proactively managing COGS
• Ensure efficient, high-quality, and consistent in-store execution and continually identifying and implementing strategies to improve operational excellence, rolling up sleeves with the team
• Develop and implement regular ongoing systems to maintain and maximize the lifespan, safety, appearance, and performance of all elements of facilities, managing a cadence of preventative and remedial measures and capitalizing on the full utility of ResQ
• Build and develop strong relationships with cross functional teams in order to communicate local needs and drive change, leveraging the centralized Miami hub for maximum local impact
• Create and implement standard operating procedures as necessary, such as for new store openings, day-to-day operations, labor scheduling, vendor management, ongoing performance evaluation, supply chain structure, cost control measures, and divisions of labor functions
• Deliver revenue goals through sales-building initiatives around brand awareness, guest engagement and retention, community relations, local marketing/promotions, brand activations, catering and delivery, and other revenue opportunities working in tandem with the Brand/Marketing and Operations departments.
• Maintain effective staffing levels through establishing strategic plans for recruitment, training, retention, career development, diversity, and the identification of high potential talent that supports the company’s future growth and expansion
• Create an environment that provides direction and promotes continuous learning and development, with the ability to nurture and retain valued team members
• Drive outcomes for new store development in tandem with Construction, Real Estate, and Legal teams in such activities as trade area research and analysis, site selection, proforma creation, lease negotiation, partnership agreements, restaurant design, permitting, contractor selection, construction management, and new store openings procedures
• Develop and cultivate strong local relationships with landlords, vendors, brokers, architects, contractors, asset managers, and other external stakeholders
• Provide ongoing, detailed, and strategically substantive communication to executive leadership and store teams
• Anticipate industry trends and continually evaluate the company’s strengths, weakness, opportunities, and threats to help improve overall company performance.
• Champion commitment and consistent application of Pura Vida’s mission, values, and operating principles, ensuring its culture and reputation is actively cultivated across the organization

• A successful history of exemplary multi-unit general management within a well- respected restaurant brand, culminating in a senior role
• A genuine passion for the Pura Vida Miami brand, cuisine, and future goals
• Experience executing with limited resources and a small team, as well as building trust through managing up; previous experience within a founder-led, emerging brand…