Director of Annual Giving Operations

Overview

Under the direction of the Assistant Vice President of Annual and Digital Giving, the Director of Annual Giving Operations provides strategic leadership for GBFB’s annual and digital fundraising efforts. The Director leads the execution of multi‑year and annual giving strategies that drive donor acquisition, retention, and revenue growth across direct mail, digital fundraising, email, and social media.

This role oversees major fundraising campaigns—including Hunger Free Holidays, Spring for Meals, Growing Healthy Futures, and other priority initiatives. The Director is responsible for helping to achieve annual direct and digital fundraising revenue goals; managing external vendors and media partners; overseeing budgets and performance reporting; and ensuring the effective use of analytics, CRM systems (Salesforce), and email marketing technologies.

The Director plays a key operations role in strengthening and scaling GBFB’s Annual & Digital Giving function in partnership with the Assistant Vice President of Annual and Digital Giving.

Lead the execution of integrated, multi‑channel fundraising strategies that drive donor acquisition, retention, reactivation, and growth.

Own the strategy and performance of GBFB’s annual direct and digital fundraising programs, including steady‑state appeals and major seasonal campaigns.

Establish and manage annual and multi‑year fundraising plans, revenue projections, production calendars, and testing roadmaps.

Develop, monitor, and report on fundraising KPIs, including response rates, conversion, retention, average gift, lifetime value, and ROI.

Stay current on direct response fundraising best practices and lead benchmarking efforts to ensure GBFB remains competitive and innovative.

Support the Assistant Vice President of Annual & Digital Giving in restructuring and strengthening the Annual & Digital Giving team. Build the Annual & Digital Giving function by assisting the AVP of Annual and Digital Giving with hiring and onboarding two specialized fundraising roles: a digital revenue role focused on paid digital fundraising, social media, email, and crowdfunding, and a direct response role focused on growing revenue from new and existing donors through print and select digital channels.

Create a unified fundraising vision with clearly defined responsibilities, workflows, shared goals, and integrated planning to ensure both roles work collaboratively to maximize revenue and donor loyalty.

Support all aspects of campaign execution, including segmentation, ask strategies, creative development, media planning, landing pages, appeal codes, and performance measurement.

Manage day‑to‑day relationships with direct response vendors, media partners, and creative agencies to ensure fundraising goals are met or exceeded.

Lead strategies to grow and sustain GBFB’s annual donor file, with a strong focus on retention, upgrade, and reactivation.

Partner with Advancement team members to ensure a cohesive donor journey across solicitation, stewardship, and recognition touchpoints and continuously evaluate and improve the donor experience across print and digital channels. Support systems and processes that enable frontline fundraisers and partners to leverage direct response face‑to‑face and other direct donor engagement efforts.

Help refine email fundraising and stewardship framework using segmentation, prospect scoring, personalization, and testing to increase response and retention.

Expand CRM integration and marketing automation to improve performance insights, streamline workflows, and increase fundraising efficiency.

Ensure consistent, actionable performance reporting across digital fundraising channels.

Manage fundraising‑related marketing budgets, including direct mail, digital advertising, and email to ensure strong ROI and fiscal accountability.

Oversee forecasting, reforecasting, and budget allocation in partnership with the AVP of Annual and Digital Giving.

Conduct…