VP, Investor Relations

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March
31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!)

in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events!

It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

The Vice President, Investor Relations is responsible for leading the strategic direction and execution of Planet Fitness’ investor relations function, serving as a key steward of the company’s investment narrative and ensuring clear, consistent communication of its financial performance, strategic priorities and long‑term value creation strategy. The VP, Investor Relations is responsible for enhancing the company’s engagement with the investment community and positioning Planet Fitness as a compelling long‑term investment opportunity through proactive shareholder and analyst communication.

Reporting to the Chief Financial Officer and President, International, the VP, Investor Relations works closely with the CEO, Executive Leadership Team, Board of Directors, Finance and Communications leaders, providing strategic counsel, investor sentiment insights, and market intelligence that informs business decision‑making and supports shareholder value creation.

This role serves as the primary liaison with the investment community, leading all investor communications, earnings processes, shareholder engagement activities, and capital markets initiatives. The VP partners cross functionally to ensure alignment of messaging and to support strategic initiatives, including investments, partnerships and M&A activity.

This role follows a hybrid schedule and requires regular, in‑person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work‑from‑home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.

• Defines and leads the company’s investor relations strategy, aligning external financial communications, shareholder engagement and market positioning with Planet Fitness’ business priorities and long‑term value creation objectives.
• Serves as a strategic advisor to the CFO and President, International, CEO, and Executive Leadership Team regarding investor sentiment, analyst perspectives, valuation drivers, and external financial communications.
• Develops and executes shareholder engagement and targeting…