Licensing Manager

Most people collect hobbies. You collect partnerships — and you’re really good at making them grow. At Life is Good, the Licensing Manager is the person who connects our brand and mission to the world beyond our walls. You build the relationships, manage the details, and make sure both sides win. If that sounds like your kind of day, we’d love to meet you.

You extend the reach and heart of Life is Good into the world — connecting our brand and mission with the right partners, in the right categories, to delight our existing customers and introduce new ones to who we are.

You are the connective tissue between Life is Good and our licensing partners. When you do this job well, both sides grow — our partners build thriving businesses and our brand shows up in more corners of people’s lives.

Pay Transparency:
We post our jobs on a collection of sites. Not all of them portray accurate information about our compensation ranges. For years, we’ve used a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators like  or Pay Scale and, using accurate data for the apparel industry, this job (from the job description), our company size (under 300 people), location (Boston), and the required experience for this role, you will see the pay range for this role.

• You have experience in brand licensing — including licensed-in property management and licensed-out partner management
• You have worked with consumer products, with exposure to the apparel industry
• You have managed product approval workflows using licensing software
• You have worked with PLM systems for item setup and costing
• You are proficient in Excel and PowerPoint and comfortable with project management tools
• You have worked with Adobe Illustrator and can handle and edit artwork files
• You have experience preparing presentations and presenting to varied audiences
• You have successfully integrated AI into your daily workflows

• You serve as the primary contact for 6–8 Life is Good licensees — you know their business deeply and work alongside them to ensure they have everything needed to meet and exceed revenue goals
• You are the lead team member and primary point of contact for all properties Life is Good licenses in — including partnerships like Dr. Seuss, Rudolph, NASA, and Airstream
• You manage incoming product samples from all licensing partners, maintaining an organized sample inventory in the Boston office and ensuring samples are available for internal reviews and photography
• You track sales and royalties across your licensed product portfolio and maintain accurate executive reports, working with partners on rolling forecasts that reflect financial results in real time

• You work across Finance, Legal, Marketing, Product, Wholesale, and eCommerce to provide partners with the right support at the right time
• You develop and maintain detailed product launch calendars for inbound licensing collections, facilitating internal meetings across all teams to keep communication clear and deadlines on track
• You lead the process of purchasing licensed products for resale through Life is Good selling channels when applicable
• You partner with Marketing to keep sell-in materials — Brand Decks, Brand Videos, and related assets — optimized and current

• You organize and maintain all partnership assets, creative files, contracts, and approvals so the right information is always accessible and accurate
• You track eCommerce sales and wholesale bookings of licensed product and maintain executive reports, ensuring your partners have appropriate access to best-selling graphics when relevant
• You develop and oversee a quarterly Licensee Newsletter that keeps all partners connected to each other’s successes and challenges at retail
• You build and deliver presentations for key moments — including Sales Meetings and Quarterly Family Meetings — that are clear, compelling, and on brand

• You build relationships that last — partners and internal teams…