Senior Director, Channel Excellence Management

Company Overview

The LEGO Group is one of the world’s most beloved brands, inspiring and developing the builders of tomorrow. The brand’s mission is to bring joy and the pride of creation to children and families worldwide.

We are looking for a Head of Channel Excellence Management to lead at the LEGO Group. This leader will occupy key market locations such as Boston (US), Copenhagen, and Billund (Denmark) and will transform channel strategy into measurable commercial impact, unlocking incremental sales growth across priority channels.

• Enable Market Group and Business Unit colleagues to advance the LEGO Group Channel Strategy, translating strategy into clear actions that drive in‑market execution (e.g., retail execution standards, marketplace activation approaches, in‑store programs that deliver measurable uplift).
• Drive sales growth through focused omni‑channel expansion and strong retail execution, prioritising initiatives that deliver measurable impact such as space growth, sell‑out rates, and return on investment.
• Lead high‑impact, cross‑market initiatives with clear commercial outcomes, ensuring strong prioritisation and preventing duplication of market or functional capabilities and efforts.
• Drive cross‑border and marketplace governance, addressing structural challenges that cannot be solved locally and ensuring consistent global guardrails.
• Lead the Global Commercial Integration forum and agenda, focusing on high‑impact opportunities.
• Champion a culture of simplification, prioritisation, and commercial rigor, focusing on value creation rather than activity.

• Proven experience with a consistent track record of delivery and leadership in a commercial role within Sales, Retail, or Omni‑channel environments.
• Extensive and current perspective on sales excellence and customer success, with deep understanding of retail, e‑commerce, and marketplace dynamics.
• Strong ability to translate strategy into simple, executable actions that produce quantifiable outcomes in‑market.
• Strong team leadership experience within matrix organisations, enabling and influencing across functions.
• Excellent partner management ability to operate at C‑suite level, influencing across functions and leading focused, high‑impact initiatives.
• Strategically strong, pragmatic, and determined, able to prioritise ruthlessly and simplify complexity.
• Demonstrated ability to drive commercial impact and transformation with a clear focus on value creation and return on investment.
• Strong analytical skills and business acumen, capable of using data to guide decisions and prioritisation.
• Role model for diversity & inclusion, openness to challenge status quo and bring new perspectives.
• Mobility & willingness to travel up to 20 days per year.

• Hybrid working model: 3 days per week in the office with flexible remote options.
• Family Care Leave – enhanced paid leave options for important life events.
• Insurance coverage – life and disability insurance for all colleagues.
• Wellbeing initiatives – access to Headspace App and local wellbeing programs.
• Colleague discount – generous discount from day one.
• Bonus scheme – reward through a bonus programme when targets are met.
• Workplace flexibility – hybrid policy, primary workplace location specified during recruitment.

The LEGO Group is highly committed to equal employment opportunity and equal pay, encouraging applicants from all backgrounds—including sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion, and veteran status—to apply.