Manager of Member Engagement

Manager Of Membership Engagement

Founded in 1891 by a group of visionary volunteers, The Trustees of Reservations (The Trustees) is Massachusetts' premier conservation and preservation organization. The Trustees' preserves, for public use and enjoyment, properties of exceptional scenic, historic, and ecological value in Massachusetts. Our properties are open to all, and we thrive by involving as many people as possible in all that we do.

We aim to protect special places for future generations to enjoy in perpetuity, and have helped protect more than 50,000 acres, including 27,000+ acres on more than 120 reservations that are open to the public. As a non-profit conservation organization, we are funded and supported entirely by our visitors, supporters, volunteers, and our 85,000 Member households.

Salary: $75,600-$92,400

Hours per week: 40

Job Classification:
Full-Time, Exempt

Job Location Type:
Hybrid

Location:

MA
-Statewide

Membership is one of the most important ways people connect with The Trustees and invest in our mission to protect and share Massachusetts' special places. As the Manager of Membership Engagement, you will lead efforts to grow membership by bringing The Trustees' value proposition directly to visitors, event attendees, and communities across the Commonwealth.

You will serve as the organization's field-based membership leader—building relationships with property teams, creating a culture of membership engagement across our network of reservations, and developing strategies that convert visitors into members and members into lifelong supporters. Through training, coaching, outreach, and direct engagement, you will help strengthen the connection between the experiences people have at our special places and their commitment to our mission.

As the Manager of Membership Engagement, you will develop and execute statewide membership acquisition and engagement strategies that increase visibility, drive membership growth, and strengthen collaboration between the Membership team and property-based staff.

This is a highly collaborative, relationship-driven role that requires strong communication skills, initiative, and a passion for connecting people to mission-driven experiences. You will work closely with property teams, Marketing, Customer Service, Development, and Membership Operations to ensure a consistent and compelling membership experience across the organization.

Reporting to the Senior Director of Membership, you will also supervise the Membership Engagement Associate and provide leadership, coaching, and support to help achieve acquisition goals and deepen member engagement.

Specifically, you'll be responsible for:

• Develop and execute a statewide membership acquisition strategy that maximizes visibility and engagement at high-traffic properties, signature events, and community gatherings.
• Represent The Trustees membership program in the field, engaging visitors through meaningful conversations that connect their experiences to the value and impact of membership.
• Build and manage a pipeline of prospective members, leveraging field interactions and follow-up opportunities to drive conversion.
• Monitor and analyze membership acquisition performance, including memberships sold, prospect engagement, and visitor outreach activities.
• Partner with Membership to ensure timely follow-up and stewardship of prospective members.
• Build and maintain strong working relationships with property managers and site-based staff across The Trustees' statewide network of reservations.
• Design and deliver membership engagement and sales training that equips property-facing staff with the knowledge, tools, and confidence to promote membership.
• Develop and maintain membership resources and toolkits that support consistent messaging and visitor engagement across properties.
• Conduct regular property visits and training sessions to strengthen membership visibility and support local engagement efforts.
• Serve as the primary Membership team liaison to property staff, providing guidance on membership programs, promotions, and best practices.
• Develop and implement seasonal, event-based, and campaign-specific strategies to…