Senior Director or VP, Growth Marketing

Senior Director or VP, Growth Marketing

Reports to: CEO
Team: 3-5 direct reports
Location: Boston-based or East-coast preferred;
Repsly is hybrid for local employees, with an office near the Financial District.
Starting Base Salary: $150K-200K, plus Bonus + Equity for VP-above

The retail landscape is undergoing its most significant transformation in decades, shifting from purely transactional spaces to experiential ones. Major retailers will invest over $20B this decade alone to redesign and reimagine the in-store experience.
In this era, the physical store is morphing into a "phygital" hub where brands must deliver immersive, personalized moments to capture fragmented consumer attention. When experience is the product, an out-of-stock item, misplaced promotion, or messy display isn't just a lost sale - it's a broken brand promise.
Enter Repsly: an AI-powered vertical SaaS platform delivering world-class retail execution software to top global consumer brands, including Kraft Heinz, Dyson, Verizon, Mattel, and Revlon. For over 15 years, we have empowered brand field teams, service providers, and major retailers to know what’s happening in stores (system of record) and what action to take (system of insight). Over 600 customers rely on our tech to ensure the right product is in the right place, at the right time and price.
Today, we’re a company in motion, following a CEO transition, rapid AI integration across product and operations, and an "Idemo" (let's go) culture. Demand, Brand, and Growth marketing have been under-invested - offering a unique opportunity not just to run a growth engine, but to build it.

We aren't looking for someone to manage a department; we want a co-owner of the business who sits in marketing.

You take extreme ownership, full stop. When pipeline is soft, your first instinct is to ask what you or your team missed - not to point at sales, product, or market headwinds. You don't wait for a clean handoff or fully-scoped brief before moving—you're comfortable working in the grey. If something in the growth engine is broken, you claim it and run with it.

You're comfortable being attached to a number and don't need air cover.

You run at problems, not around them. If a campaign under performs, a product launch is behind, or a peer's function blocks yours, you address it directly in the first conversation - not in a passive-aggressive Slack message or status doc. You'd rather have an uncomfortable conversation on Tuesday than a surprised one during quarterly reviews. Ambiguity is just something to resolve, not escape.

You're a true peer and partner, full stop. You'll work alongside sales, product, and CS leaders who are also building their functions. You engage them as equals with shared stakes, not internal customers to manage. You give and take direct feedback without taking it personally, and you change your mind in public when presented with a better argument to make smarter, faster decisions together.

You think and operate like an owner of the P&L, not a spender of a budget. You defend every dollar in market terms, knowing why you spend it and the metrics it moves. You default to testing and measuring spend before scaling, and you kill initiatives that aren't working. If something hurts investment performance, you run at it to protect the company's long-term success.

You're a builder of systems, not just campaigns. You've done IC work and still can, but we need someone to turn growth marketing into a repeatable, coachable function that operates reliably whether or not you're in the room. You also bring 6–12 months of experience using AI agents to remove manual work, elevating the team to focus on higher-value work.

You hold the line on…