ECommerce Coordinator, Curlsmith

Overview

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, Revlon brands, and this role may support one or more of these brands.

Look around your home, and you ll find us everywhere—in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

eCommerce Coordinator, Curlsmith

Marketing for Curlsmith

Boston, MA, Hybrid (work 3 days onsite)

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Hybrid eligibility and schedules may vary based on business needs and manager expectations.

The eCommerce Coordinator plays an integral role in supporting Curlsmith’s direct-to-consumer (DTC) shopping and educational experience. This role drives the smooth execution of product launches, site merchandising, promotional campaigns, and performance reporting, while also providing light support for digital channels (paid search, paid social, SEO) in partnership with the Senior eCommerce Manager.

This position is ideal for someone highly organized, detail-oriented, and passionate about delivering best-in-class online experiences. You will focus heavily on website content management and SEO, while collaborating closely with cross-functional partners across Product Development, Brand Marketing, Digital Marketing, Creative, Social Media, PR, and the EMEA Ecommerce team.

• Site Merchandising & Content
  • Maintain and update product listings, images, descriptions, and pricing across the website.
  • Coordinate campaign and promotional updates, and new product launches, ensuring accurate and timely execution.
  • Work with the Senior eCommerce Manager and broader team to deliver right-sized content, copy, and video assets that captivate and engage the audience.
• Product Merchandising
  • Optimize Product Listing Pages (PLPs), Product Detail Pages (PDPs), search results, landing page carousels, and cross-selling strategies.
  • Enhance product discoverability and appeal through strategic merchandising to maximize sales and customer satisfaction.
• Page Optimization
  • Execute page optimization plans based on reporting insights and A/B testing.
  • Partner with Ecommerce and Marketing teams to fine-tune website pages for optimal user experience and performance.
  • Optimize not only catalogue pages but also landing pages, educational content, blogs, and articles that drive engagement and sales.
• Inventory & Product Management
  • Monitor stock levels and coordinate with operations and warehouse teams to prevent out-of-stock issues.
  • Manage product setup for new launches, including SKU creation and tagging.
• CRM Support
  • Work closely with the Retention Manager and creative teams to coordinate content and build weekly emails.
  • Optimize landing pages tied to CRM campaigns, ensuring a cohesive and engaging customer journey across all touchpoints.
• Digital Channel Support
  • Assist the Senior eCommerce Manager in managing the paid media agency, ensuring smooth communication and execution of lower-funnel campaigns.
  • Align paid media campaigns with site promotions and product launches for consistency across channels.
  • Monitor KPIs (CTR, ROAS, conversion rates) and identify optimization opportunities to improve campaign effectiveness.
  • Support the launch of the new affiliate program and coordinate with the affiliate agency to align campaigns with brand objectives and promotional calendars.
• Content Management
  • Manage and update website content to…