Paid Social Specialist, Health Media

Overview

Direct message the job poster from Havas Edge

A skilled and passionate paid social performance marketing expert to join our Health Media Hub team. The Paid Social Specialist, Health Media will directly support the Health Media Hub team in fulfilling media buying, analysis, optimization, reporting, and management of tactical Paid Social media plans for client accounts. You will proactively provide client-facing recommendations, ensure campaigns are meeting/exceeding goals, and continually analyze campaigns to boost performance.

Havas Edge focuses on performance marketing, so it will be important for candidates to have a strong interest in and experience with direct response advertising (Business to Business, E-commerce, Lead Generation).

Additionally, you will play a key role in providing and presenting data to Health Media Hub team members, internal department stakeholders, and clients to ensure strategic direction and goals are achieved and reflected in tactical Paid Social channel plan recommendations. You may also be responsible for independently managing campaign performance and are expected to maintain a high-level knowledge of your clients’ line of business by staying on top of industry trends.

Campaign Set Up and Management

• Set up and management of lower funnel campaigns across Paid Social platforms including but not limited to Meta, You Tube, Tik Tok, Linked In, Pinterest, Snap Chat, Twitter, etc., with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector and industry considerations, landing pages & tracking requirements
• Oversee daily, weekly, & monthly spend in-line with targets and budgets
• Own new testing and optimizations ideas to drive campaign performance
• Be an expert on best practices to set up and manage ads, ad sets, campaigns, targeting, and budgets
• Create and manage testing timelines

Campaign Optimization

• Expertise in the bidding & optimization solutions in the respective channels, and what makes sense for a given client based on their goals/performance
• Ensure budgets are correctly optimized and managed according to forecast and/or plans
• Ad analysis and new ad creation, with regular a/b testing, brand lift testing, conversion lift testing
• Monitor and analyze Competitor activity, providing key insights and trends to clients
• Troubleshoot campaign challenges including tracking and measurement, working closely with Strategy, Ad Operations, and Business Insights teams to problem solve

Reporting and Client Engagement

• Create and ensure accurate reporting to account/client specifications & KPI’s
• Monitor & analyze performance media data via daily, weekly, and monthly reports, or on an ad-hoc basis to drive optimization decisions and effectively manage performance media performance
• Ensure client accounts are maintaining performance against targets/objectives
• Interpret & provide insight on performance reporting

Client Engagement

• Clearly and proactively communicate any performance shifts, challenges, and optimizations to clients directly
• Present performance updates and optimizations to clients on a regular and ad-hoc basis
• Troubleshoot client challenges, working closely with Integrated Client Services team
• Support strategy development for clients, along with account and campaign forecasts, collaborating with Strategy and Integrated Client Services teams

Cross-Team Support & Business Growth

• Work in tandem with the VP, Health Media Hub & other team members
• Work in tandem with finance team to perform accurate and timely billings and reconciliation
• Support Health Media Hub team members on client accounts or growth opportunities when needed or requested
• Stay apprised of industry standards, new media programs/opportunities, and certifications for Paid Social
• Conduct audits for both new, onboarding clients as well as prospective ones

Position Requirements:

• Minimum of 2-4 years’ experience in executing Paid Social campaigns
• You are experienced in Meta (Facebook, Instagram), You Tube, Tik Tok, Linked In, Google Analytics (or comparable Analytics platforms)
• You are proficient in Microsoft PowerPoint (i.e. deck building) and Microsoft…