Manager, Media

Base pay range

$/yr - $/yr

What is Cirkul?

Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.

The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100+ unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States.

Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.

As the Performance Media Manager at Cirkul, you will support the strategy and execution of paid media across key social and programmatic platforms, with a strong focus on social commerce and conversion-driven growth. This role is responsible for scaling customer acquisition and revenue through Meta, Tik Tok (including Tik Tok Shop), You Tube, and programmatic channels, while partnering closely with Creative and Content teams to produce platform-native, on‑trend ads that convert.

You will play a critical role in evolving Cirkul’s social commerce strategy and turning content into shoppable, high‑performing media.

• Plan, launch, and optimize paid media campaigns across Meta (Facebook & Instagram), Tik Tok (including Tik Tok Shop), You Tube, and programmatic platforms to drive conversions, revenue, and subscription growth.
• Manage budgets, pacing, and performance against KPIs including ROAS, CAC, CPA, and LTV.

• Own the end‑to‑end execution of campaigns, from briefing creative and selecting formats (UGC, creator‑led ads, short‑form video, shoppable units) through launch, testing, optimization, and post‑campaign analysis.
• Build structured testing roadmaps for creative, audiences, offers, landing pages, and shop experiences.

• Use performance data to make daily optimization decisions across creative rotation, audience targeting, bid strategies, and spend allocation.
• Identify scaling opportunities within high‑performing platforms and formats, especially within Tik Tok Shop and social‑first purchase paths.

• Partner closely with Creative, Content, Influencer, Ecommerce, and Analytics teams to ensure ads are platform‑native, culturally relevant, and aligned with current trends.

• Deliver clear, consistent performance reporting and insights to stakeholders.
• Communicate learnings around platform trends, creative effectiveness, and social commerce performance with transparency and accuracy.

• Champion the customer journey across social platforms by ensuring ads and shop experiences are seamless, engaging, and conversion‑focused.
• Stay ahead of platform updates and emerging social commerce behaviors to keep Cirkul competitive and relevant.

• 5–6 years of hands‑on experience managing paid social and performance media for a DTC or consumer brand
• Deep experience with Meta and Tik Tok, including Tik Tok Shop and shoppable ad formats
• Working knowledge of You Tube performance media and programmatic advertising
• Proven ability to scale conversion‑driven campaigns and optimize toward ROAS, CAC, CPA, and LTV
• Experience working closely with creative, content, and influencer teams to develop high‑performing, platform‑native ads
• Strong analytical skills with the ability to translate performance data into actionable insights
• Experience in subscription, social commerce, or e‑commerce‑driven businesses strongly preferred

The annual base salary range for this position is $110,000 to $140,000 annually.

The base pay range is subject to change and may be modified in the future. Compensation (including base salary) may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and…