Associate Brand Manager, Curlsmith

Overview

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, Revlon brands, and this role may support one or more of these brands.

Associate Brand Manager, Curlsmith

Marketing for Curlsmith

Boston, MA, Hybrid (work 3 days onsite)

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Hybrid eligibility and schedules may vary based on business needs and manager expectations.

Associate Brand Manager helps to drive success and consumer love for the Curlsmith brand in the U.S. This role will work alongside the Sr. Brand Manager, US Marketing, Curlsmith, helping to plan, organize, and direct marketing activities to achieve short-range and long-range business objectives. Candidates must be creative, highly organized, detail-oriented with exceptional communication and analytical skills.

• Marketing and Business Planning:
  • Assist in the development of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments.
  • Work closely with marketing colleagues to bring these plans to life, with clear objectives, goals, schedules and assignments.
• Go to Market Support:
  • Work with Sr. Brand Manager to develop and execute 360 marketing plans to support the Curlsmith brand in the US Market.
  • Build and maintain detailed marketing calendar that consolidates all marketing priorities and activations, and work closely with Integrated Marketing, Creative, and other teams to bring these plans to life.
  • Monitor campaign performance to ensure commercial goals are met/exceeded.
• Sales Support:
  • Work closely with Sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, PowerPoint presentations, market data, samples and artwork.
  • Partner with Sales, Trade and Integrated Marketing to ensure in-store and online experiences are seamless for consumers.
• P&L Support:
  • Partner with the Sr. Brand Manager to drive profitable growth and ensure the long-term health of the brand. Responsibilities include managing the selling expense budget and conducting ongoing business performance reviews to evaluate SKU profitability and proper positioning within the Curlsmith portfolio.
• Market Analysis:
  • Monitor product movement and market share using POS data and sources like Nielsen, Circana, and Profitero.
  • Provide ongoing strategic and tactical recommendations to management.
  • Conduct regular store checks and assess competitive offerings to stay informed on marketplace trends.
  • Create communication tools (e.g., charts and graphs) for sales, management, and customer presentations.
• Forecasting:
  • Work with Finance, Sales and the Sr. Brand Manager to develop annual sales forecasts.
  • Align with the Demand Planning Analyst and Sales to issue latest estimates to update the forecast monthly.
• Data Maintenance:
  • Collaborate with supply chain, engineering, quality, program managers and creative to maintain item information including product specs, part numbers, descriptions, and engineering change requests.

• Understanding of Brand Management/Marketing in Mass, Drug, Prestige and ecommerce retail environments.
• Excellent communication and interpersonal skills.
• Strong analytical skills with problem solving and creative solutions.
• Attention to detail and strong follow-through.
• Basic understanding of costing/pricing financial analysis and P&L management.
• Experience in Product and Packaging Development/Management.
• Knowledge of Retail Pricing, Promotion, Distribution and Merchandising; understanding…