Senior Brand Manager, Curlsmith

Overview

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, Revlon brands, and this role may support one or more of these brands.

Senior Brand Manager, Curlsmith

Marketing, Beauty & Wellness

Boston, MA, Hybrid (work 3 days onsite)

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Hybrid eligibility and schedules may vary based on business needs and manager expectations.

The Senior Brand Manager, Curlsmith US is a key leader responsible for shaping and executing the U.S. brand strategy to maximize growth, profitability, and market share. This position leads the development and execution of strategic marketing initiatives, ensuring alignment with business objectives and long-term brand vision. The ideal candidate will have a deep understanding of the consumer, the customer, and the competition, and turning insights into winning strategies to increase sales and share for the brand within the Beauty category.

Reporting to the VP of Marketing, Prestige Beauty, this position manages the full US P&L and is supported by one direct report.

• Define and execute strategic marketing plans that deliver measurable growth in revenue, share, and brand equity.
• Drive brand strategy to deliver continuous growth in a dynamic, competitive environment.
• Lead organizational activity to execute strategic priorities, ensuring alignment across functions and delivering measurable business results.

• Own the creation and execution of 360° marketing strategies for the U.S. market, ensuring integration across all consumer touchpoints.
• Oversee the marketing calendar and prioritize initiatives to maximize ROI and brand equity.
• Champion digital-first strategies and leverage emerging platforms to engage consumers and drive conversion across e-commerce and retail.
• Analyze campaign performance and optimize strategies to exceed KPIs and ROI targets.

• Own the brand P&L for the U.S. market, driving profitable growth and ensuring financial health.
• Manage selling expense budgets and resource allocation for maximum efficiency.
• Collaborate with Sales to drive best-in-class customer support and account planning, leveraging sales data and insights to identify new marketplace opportunities and shopper trends to drive profitable growth.

• Partner with Finance, Sales, and Demand Planning to develop and manage annual and monthly forecasts, ensuring accuracy and alignment with business objectives.

• Stay ahead of market trends and consumer behaviors, anticipating the needs of omnichannel beauty customers and championing the end consumer in all initiatives.
• Lead market intelligence efforts, leveraging POS data, Nielsen, Circana, Profitero, and other sources to identify trends and opportunities.
• Translate insights into actionable strategies and communicate findings to senior leadership and cross-functional teams.

• Lead and influence agile cross-functional teams including Creative, Integrated Marketing, Sales, Finance, Supply Chain, and external agency partners to deliver seamless execution of brand initiatives.
• Act as the primary point of contact for U.S. brand strategy, ensuring collaboration and alignment across departments.
• Facilitate regular cross-functional meetings to communicate priorities, resolve challenges, and maintain accountability for deliverables.

• Strong leadership skills and a results-oriented mindset.
• Proven track record of P&L ownership and delivering profitable growth.
• Experience turning data into insights that drive creative marketing solutions and strategies.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Able to manage cross-functionally across an organization.
• Excellent communication, presentation, and interpersonal skills including working with and presenting to upper management and retailers in prestige/mass channels.
• Supervisory experience.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

• Bachelor's Degree
• 8+ years of progressive marketing experience in the consumer products/beauty arena
• Authorized to work in the United States on a full-time basis

• MBA in marketing and management

In Massachusetts, the standard base pay range for this role is $ - $ annually. This base pay range is specific to…