Product Marketing Manager

Shaw Search Partners is proud to lead the retained search for a global technology leader seeking a Product Marketing Manager to drive go-to-market strategy for a suite of B2B products.

You will partner with Sales and Product teams to shape the roadmap, bring new products to market, and ensure strong product adoption. You are deeply customer-centric, insight-driven, and skilled at translating data into actionable strategy. The ideal candidate can think big picture while still diving into details—and is passionate about delighting customers.

• Partner with Product and Sales across the entire product lifecycle to influence roadmap decisions and develop/execute go-to-market (GTM) strategies.
• Align team priorities with product and revenue objectives; measure results to ensure business impact.
• Develop a deep understanding of customer needs; use NPS and customer insights to identify opportunities for improvement.

• Represent the voice of the customer with clarity and conviction.
• Tell compelling stories that articulate the “why” behind product decisions using data-informed insights.
• Support strategy behind product positioning and messaging for the product suite.
• Create high-quality sales enablement materials including pitch decks, collateral, and messaging frameworks that are aligned with brand standards and resonate with audiences.
• Support B2B marketing initiatives, including creative strategy and asset development for demand generation and customer retention.
• Apply strong copywriting and creative judgment to ensure clarity, consistency, and impact across all communications.

• Demonstrate strong project management across complex initiatives.
• Operate autonomously, anticipating next steps, stakeholder needs, and potential roadblocks.
• Maintain ownership over initiatives with limited day-to-day oversight.

• 4+ years of experience, including 2+ years in product marketing-B2B preferred.
• Exceptional written and verbal communication; strong storyteller with polished content development skills.
• Proven experience developing and executing successful B2B GTM strategies.
• Demonstrated ability to build strong cross-functional partnerships, particularly with Product and Sales.
• Comfortable thriving in a dynamic, fast-paced environment while managing multiple projects independently.

This is a hybrid role based in Boston and must be onsite 3 days/week.