Product Marketing Manager

Iterable is the leading AI‑powered customer engagement platform that helps leading brands like Redfin, Seat Geek, Priceline, Calm, and Box create dynamic, individualized experiences  platform empowers organizations to activate customer data, design seamless cross‑channel interactions, and optimize engagement—all with enterprise‑grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Iterable is committed to building a diverse and inclusive workplace and we welcome candidates from all backgrounds.

As a Product Marketing Manager at Iterable, you will be the connective tissue between market opportunity, product innovation, and go‑to‑market strategy. You'll own specific product areas within our platform (Channel Optimization and Intelligent Orchestration), translating customer needs into strategy and strategy into action. This role combines deep technical product knowledge with sharp business acumen to drive adoption, expansion, and competitive advantage.

• Craft strategic, audience‑first messaging and positioning for your product portfolio
• Develop compelling narratives that cut through market noise, power sales conversations, and accelerate customer journeys
• Test and validate messaging with customers and prospects to ensure resonance, clarity, and differentiation

• Lead product launch planning and execution from concept to market
• Define launch tiering and coordinate cross‑functional teams for maximum impact
• Establish clear launch success metrics and analyze performance to inform future GTM strategies

• Drive launch readiness by equipping sales, CS, and partner teams with the tools, training, and messaging they need to win
• Partner with sales engineering to develop technical narratives aligned to business outcomes
• Support customer success with adoption messaging and expansion playbooks
• Work with the enablement team to create objection‑handling frameworks and discovery questions to support prospect conversations

• Drive customer engagement through lifecycle programs and in‑product messaging
• Identify expansion opportunities and develop targeted cross‑sell/upsell campaigns
• Partner with customer marketing to build reference programs and case studies

• Conduct customer research, market research, and competitive differentiation
• Collaborate with product management to influence roadmap based on market insights
• Support analyst relations and thought leadership initiatives

• 3‑5 years in product marketing at a B2B SaaS company
• Strong technical depth with the ability to learn quickly, balanced with business acumen
• Demonstrated success in driving pipeline generation and deal velocity
• Demonstrated experience shaping or executing product strategy for AI‑powered products or features
• Previous work experience in consumer apps and tech, or in media and publishing, is highly valued

• Excellent written and verbal communication skills with the ability to distill complex technical concepts
• Experience with customer research methodologies and market analysis
• Strong project management skills and ability to coordinate cross‑functional initiatives
• Knowledge of marketing technology landscape

• Customer‑centric mindset with passion for solving real business problems
• Data‑driven approach to decision making and campaign optimization
• Collaborative team player comfortable working with engineering, product, sales, and marketing
• Self‑starter who thrives in a fast‑paced, high‑growth environment

• Product adoption rates and feature utilization
• Pipeline generation and influence on new business
• Win rates in competitive deals
• Customer expansion and cross‑sell success
• Sales enablement effectiveness (rep ramp time, message consistency)

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility &…