Social Media & Narrative Director
Listed on 2026-02-15
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Marketing / Advertising / PR
Social Media Marketing, Digital Marketing
Social Media & Narrative Director
Coalition for Healthy Democracy
(Use the "Apply for this Job" box below)./
Salary $125,000 annually (W-2, full-time, exempt; up to $1,000/month health care reimbursement)
Location Massachusetts-based (Boston preferred). Hybrid, with frequent in-person content capture.
Reports to Campaign Manager (and works closely with communications and email consultants)
Term Through November 2026. Start ASAP.
Position Summary
The Social Media & Narrative Director is a senior strategist-practitioner responsible for building and executing a winning, persuasion-focused social media program for a 2026 Massachusetts statewide ballot initiative to enact All-Party Primaries
.
This campaign is intentionally bold and disruptive. We are challenging a political status quo that protects incumbency, limits competition, and takes voters for granted. Our core messages emphasize competition, accountability, and ensuring that every voter matters—and we expect to face opposition from entrenched political interests, major parties, and institutional gatekeepers as a result.
This role fully owns the campaign’s social media operation—from strategy to posting to performance analysis—and serves as the campaign’s lead architect of public narrative power on social platforms. The role combines organizer instincts, creative direction, political judgment, and hands-on execution.
The Social Media & Narrative Director collaborates closely with communications consultants, paid media and influencer agencies, digital firms, organizers, and campaign leadership. Earned media will be led by consultants, but this role is responsible for translating earned moments into narrative force, persuasion, and amplification on social media
. This role has primary decision-making authority over the campaign’s organic and paid social strategy, in coordination with campaign leadership.
We are a high-performing, creative, and strategic team that values experimentation, bold ideas, disciplined execution, and attention to detail. We are looking for someone excited to be part of a campaign that takes risks, learns quickly, and executes with rigor in pursuit of structural democratic reform.
Note: Email production is not part of this role (handled by a digital agency).
Core Responsibilities
- Develop a social media strategy aligned to campaign phases: education, persuasion, and mobilization.
- Define platform-specific goals, audiences, and content roles.
- Build and iterate a narrative ladder that makes All-Party Primaries intuitive, urgent, and voter-relevant in Massachusetts.
- Translate the campaign’s core messages—competition, accountability, and ending politics that take voters for granted—into compelling, social-first storytelling.
- Personally manage all campaign social channels, including drafting, posting, engagement, and moderation.
- Create app-native, platform-specific content designed to persuade, spread, and shape public conversation.
- Set and enforce tone, voice, and engagement norms, including how the campaign participates in conflict, debate, and criticism.
- Build a sustainable production pipeline, including capture plans, filming schedules, templates, and asset libraries.
- Utilize effective organic content through hook identification, tie to the 'so what' of our campaign, and build momentum for readers into a call to action.
- Use clipping workflows (manual and/or services) to rapidly convert...
- Earned media
- Long-form interviews
- Paid media shoots
- Curated content
- ...into high-performing short-form social content.
- Coordinate regular filming with campaign leaders, endorsers, validators, and community messengers.
- Prioritize authenticity, clarity, and speed over polish.
- Serve as the campaign’s strategic lead on paid social media.
- Coordinate with paid social and digital agencies on:
- Message strategy and persuasion goals
- Creative direction and narrative alignment
- Learnings from performance data
- Ensure paid social reinforces organic social storytelling, validator narratives, and broader campaign messaging.
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