Senior Social Media Account Manager & Content Creator

About Regan Communications Group:

At Regan Communications Group, headquartered in Boston, MA, we believe in the power of narrative to shape perception and drive engagement. With a client roster spanning diverse industries right here in the Greater Boston area and beyond, we specialize in turning ideas into influence, ensuring each message not only reaches its audience but resonates deeply. We’re on the lookout for a Senior Social Media Account Manager & Content Creator to spearhead our clients’ social media strategies, ensuring their voices are not just heard but felt across the digital landscape.

As a pivotal player within our Boston HQ team, you will lead the charge in managing and executing innovative social media strategies for our key clients. Your mission will be to captivate and engage audiences, turning followers into fans and clicks into conversions. This role is for a creative and strategic thinker who’s not just fluent in social media but speaks it with a passion, backed by 7+ years of experience.

• Client Strategy & Management: Develop and implement comprehensive,
  Boston-client-focused social media strategies, tailoring each plan to meet specific brand goals and audience needs while maintaining strong client relationships.
• End-to-End Content Production: Lead the photo and video production process, including pre-production planning , content creation, editing, and copywriting for all required social platforms.
• Brand Voice & Trend Mastery: Ensure impeccable adherence to client brand voice and deeply understand platform-specific trends (e.g., Tik Tok/Reels formats) to maximize reach.
• Data Analysis & Reporting: Rigorously analyze social media campaign performance and metrics. Translate data into clear, actionable insights and deliver professional presentations to clients, demonstrating ROI.
• Execution: Create compelling, on-brand content across various social media platforms, including but not limited to Facebook, X, Instagram, Linked In, and Tik Tok.
• Mentorship: Lead, mentor, and inspire any junior team members, promoting a culture of excellence and continuous learning within the team.

• 7+ years of dedicated experience in social media account management and content creation, with a proven track record of growing and engaging online communities for diverse brands.
• Expertise in Visual Production: Proven proficiency in photo and video production , encompassing pre-production planning, content creation, and editing for digital distribution.
• Exceptional Writing: Superior copywriting skills and a deep understanding of adapting messaging to specific platform requirements and brand voice .
• Strategic Acumen: Strategic mindset with experience in planning and executing campaigns that achieve measurable results.
• Analytical & Presentation
  
  Skills:
  
  A deep understanding of social media data analysis tools and metrics, with strong presentation skills capable of clearly communicating results to C-suite and marketing leadership.
• Communication: Excellent interpersonal skills, capable of building strong, trusted relationships with both Boston-area clients and internal team members.

• A competitive salary and comprehensive benefits package based in our downtown Boston office .
• An opportunity to work with a dynamic team of professionals passionate about making a difference for our clients.
• Continuous professional development opportunities to keep you at the forefront of digital marketing trends.

Salary range: $70,000 - $80,000 / year