Associate Director, Omnichannel Marketing, PV

Responsibilities

• Oversee digital marketing strategies and initiatives to enhance product appeal and performance
• Develop and implement digital marketing plans, optimizing online presence
• Lead teams to achieve marketing objectives
• Lead development and implementation of the Omnichannel plan for the PV HCP customers
• Design and implement seamless brand-specific customer experiences and omnichannel plans using data/insights and external trends and benchmarks
• Design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels
• Create strategic and bold campaigns in the non personal space that are highly integrated with the personal promotion efforts to improve customer engagement and adoption, including rep triggered emails and alert activation
• Collaborate with cross functional partners (Brand teams, Sales, Insights and Analytics, Medical, PVA, RC and agency partners) to design, build and deploy best in class Omnichannel campaigns to elevate the experience for HCPs

• Bachelor’s degree
• 8+ years of experience with increasing responsibilities in digital agency, marketing, or related function, preferably with pharma or healthcare industry experience
• Deep understanding of multichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids and measurement/insight generation
• Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during “moments that matter” - creating personalized, omnichannel solutions with the individual in mind
• Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics on time and within budget
• Experience with A/B testing across channels and content types
• Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate KPIs, and maximize value of marketing investment
• Proven experience advising stakeholders and effectively influencing business partners and peers

• Medical, dental, vision insurance
• 401(k) plan and company match
• Short-term and long-term disability coverage
• Basic life insurance
• Tuition reimbursement program
• Paid volunteer time off
• Company holidays
• Well-being benefits