Vice President of Brand Marketing

You may have seen this job posted recently and wonder why you're seeing it again.

After reading through hundreds of applications submitted by exceptionally talented people, we're including the following words to provide an extra layer of clarity.

To some folks, "brand marketing" means launching a steady cascade of new campaigns with trending language, flashy visuals, and a celebrity spokesperson. To others, it's updating the brand guidelines and calling it a day. It's different here. We're rooted in authenticity, fueled by optimism, and always more interested in building deep, uplifting, inspiring connections than spectacle, or the latest attention-grabbing shiny toy.

We have an incredible team of smart, curious, creative, collaborative people who are all-in on our shared mission: to spread the power of optimism.

At Life is Good, our story begins with two visionary founders who continue to lead our mission and shape everything we do. We're a growing, stable brand—not chasing disruption for disruption's sake, and not seeking a sweeping transformation. Instead, we're focused on something more grounded, timeless, and meaningful: thoughtfully, steadily, and authentically expanding our community of customers and followers who believe in lifting each other up.

What we say and do every day gives more people access to positive energy and optimism, vital ingredients to a happy, healthy, and fulfilling life. What you and your team create together will have long-lasting value and impact on humanity. Like life itself, it won't be easy, and it won't be perfect, but it will be good.

As our VP of Brand Marketing, you'll help us cultivate the next chapter of our brand journey—honoring the vision that started it all while finding fresh, resonant ways to share it with the world. Does your experience includes hands-on leadership of a growing customer-focused brand, marketing partnerships, community expansion, and creative output (social, copy, photography, graphics, and more)? We want to hear your story.

• You have demonstrated measurable success in leading and growing a respected brand or brands
• You have successfully led the execution of full-funnel marketing initiatives
• You have measurable success leveraging social media to spark conversations and grow communities
• You have effectively used consumer research to identify insights that positively impact business metrics
• You bring 10+ years of relevant experience

• This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider incomplete applications
• Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
• This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week.
• Everyone who applies will get a response from a human. Although we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one. If you don't answer the questions or meet the requirements below, you'll get a swift and kind rejection.

Pay Transparency:
We post our jobs on a collection of sites. Not all of them portray accurate information about our compensation ranges. For years, we've used a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators like  or Pay Scale and, using accurate data for the apparel industry, this job (from the job description), our company size (under 300 people), location (Boston), and the required experience for this role (10 years or less), you will see the pay range for this role.

To drive the growth of the Life is Good business and community through effective Brand Marketing.

Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR. Grow our brand awareness, community, and business.

• Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing / Partnerships, Speaking, and PR
• Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels
• Oversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces

• Lead the team that develops and implements social media strategy across existing and emerging platforms
• Manage and grow our community of optimists, encouraging storytelling, rewarding engagement, and improving overall brand experience

• Develop and execute innovative…