Associate Director, Omnichannel Marketing, PV

Job Description About the Role

The Digital Marketing, Associate Director is responsible for overseeing digital marketing strategies and initiatives to enhance product appeal and performance. This role involves developing and implementing digital marketing plans, optimizing online presence, and leading teams to achieve marketing objectives.

• The Omnichannel HCP Lead, PV will lead the development and implementation of the Omnichannel plan for the PV HCP customers. They will design and implement seamless brand-specific customer experiences and omnichannel plans in an agile manner leveraging data and insights and external trends and benchmarks.
• They design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels. This includes customer journeys, messaging, delivery and channel optimization. They are responsible for creating strategic and bold campaigns in the non personal space that are highly integrated with the personal promotion efforts to improve customer engagement and adoption, including rep triggered emails and identification of, and alert activation.
• This colleague will collaborate with multiple cross functional partners, including but not limited to, all Brand teams, Sales, Insights and Analytics, Medical, PVA, RC and agency partners to design, build and deploy best in class Omnichannel campaigns to elevate the experience for HCPs. They are a core member of the Marketing team and Integrated Brand Teams.
• They will drive meaningful and measurable engagement with HCP segments to drive impact and leverage promotional mix analyses to make critical resource allocation decisions to optimize and improve campaign resonance and impact.
• This colleague will lead HCP media strategy with agency and partners and rigorously track performance to adapt plan in an agile manner.
• They analyze customer behavior by utilizing CRM data and analytics to track HCP engagement and optimize experience. Leads HCP Experience Measurement Plan and adapts plan accordingly.

• Defines vision, strategy and implementation of HCP and patient omnichannel solutions that will improve the customer experience and support brand goals.
• Partners with brand team and other cross functional partners to identify HCP/patient targets and design personalized campaigns that are translated across web, SEO/SEM, email, direct mail, social media and digital advertising.
• Creates agile content and implements initiatives that execute on brand strategy in the following areas: website design, personalization and optimization, SEO, paid search, CRM, digital display media, and social media.
• In partnership with agencies and Insights and Analytics, identifies trends and insights to understand customer engagement and campaign performance to optimize customer plans, spend and ROI.
• Implements identified technologies.
• Utilizes audience research and trend analysis to develop modular, personalized content. Evaluates customer research, market conditions and competitor activities.
• Establishes key objectives and performance metrics for omnichannel campaigns in partnership with Insights & Analytics and agency partners. Makes recommendations for campaign optimization to improve overall performance.
• Works cross-functionally to understand customer and business needs and align recommendations and strategy accordingly to differentiate audience segments.
• Drives improvements in the financial performance of all campaigns through ongoing business analysis, financial analysis, and continuous process improvements and manage budgets for all projects.
• Actively manages agency partner relationships, expectation setting, budgeting and contract reviews.

Required

• Bachelor’s degree
• 8+ years of experience with increasing responsibilities in digital agency, marketing, or related function, preferably with pharma or healthcare industry experience
• Deep understanding of multichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids and…