Marketing And Sales Associate

Job Description

Pay Range: $30.50hr - $35.50hr

• The Marketing Associate will support brand growth and rider engagement through localized content creation, social media strategy, and community outreach initiatives.
• This role requires a creative, data-driven marketer who can build strong community connections, increase brand visibility, and drive ridership through compelling storytelling and event participation.

• Develop localized content for social media platforms including Instagram posts, Reels, Stories, Bluesky, Facebook, and other relevant channels.
• Collaborate with brand ambassadors to highlight rider experiences, system updates, and community stories.
• Identify and implement innovative strategies to engage riders, increase ridership, and foster brand loyalty.
• Assist in writing and producing monthly blog content that promotes bikeshare usage and highlights milestones and updates.
• Monitor trends and recommend content optimizations to improve reach and engagement.

• Attend local events to promote brand visibility and expand community partnerships.
• Identify new community partnership opportunities to attract new riders.
• Represent the organization at corporate and institutional events to drive awareness and engagement.
• Support grassroots marketing initiatives and local outreach campaigns.

• Track social media performance metrics and engagement data.
• Create reports on channel performance for leadership and external stakeholders.
• Provide insights and recommendations based on analytics to improve campaign effectiveness.

• 2–3 years of experience in social media content creation for a brand, institution, or organization.
• Ability to provide examples of past work or maintain active professional social media profiles.
• Strong understanding of social posting processes, audience targeting, and best practices.
• Experience creating performance and engagement reports.
• Proficiency in Adobe InDesign, Photoshop, Canva, and Cap Cut.

• Creative mindset with strong storytelling abilities.
• Strong communication and interpersonal skills.
• Ability to work independently and manage multiple projects.
• Passion for community engagement and local brand building.

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field preferred.