Marketing Campaign Manager

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Appfire is seeking a Marketing Campaign Manager to plan and execute high‑impact marketing campaigns that drive awareness, engagement, and pipeline growth. In this role, you'll collaborate across Marketing, Product, and Sales to bring integrated campaigns to life - from strategy to optimization - ensuring every initiative aligns with key business objectives.

In this role, you will be at the intersection of strategy and execution, leading cross functional working groups within an agile operating model. You'll help shape what campaign strategy looks like at Appfire by consistently testing, analyzing and optimizing tactics through direct and partner marketing channels. This role reports to our Senior Manager of Demand Generation.

• Develop and lead the implementation and launch of comprehensive, multi‑channel marketing campaigns that align with business goals and target audiences.
• Identify key messages, tactics, and success metrics for each initiative.
• Develop comprehensive briefs and manage task delegation across functions (content, creative, email mkt, digital mkt, etc.)
• Create multi‑touch journey maps that align audience insights to key content and activities for new lead identification and nurture streams.
• Work closely with business partners to incorporate their value proposition into Appfire campaigns, keeping 3rd party lead pass in mind.
• Manage tracking and reporting of campaign performance.

• Partner closely with Product Marketing on building target audience lists, messaging, and timelines in line with product roadmaps.
• Collaborate with Content teams on thoughtful plans for asset creation, reuse, and placement.
• Provide input to Creative teams on web requirements and design to drive campaign engagement.
• Align with Sales on in‑market campaign awareness, and prepare assets for nurture and tracking of leads.

• Define KPIs using historical performance and benchmarking data.
• Track performance across channels and assets.
• Provide actionable insights and recommendations to stakeholders.
• Translate data into stories that drive smarter decisions and investments.

• Align with Sales and Channel teams to track and measure lead quality, progression, and campaign impact on pipeline and revenue.

• Develop and manage campaign budgets, ensuring initiatives are delivered efficiently and within scope.
• Work closely with agencies to adjust spend based on real‑time performance data.

• 5+ years of experience in marketing with 3+ years in campaign management or demand generation roles.
• Previous success building and scaling integrated marketing programs across multiple channels and audiences.
• Understanding of the sales funnel and buyer's journey, with the ability to design campaigns that drive…