Associate Director, Consumer Marketing

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As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while supporting the delivery of the consumer marketing strategic plan for a new product launch. This role will help shape and activate compelling DTC campaigns, specifically driving patient marketing initiatives that build awareness, deepen engagement, and support adherence across in-office and digital ecosystems.

The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Director of Consumer Strategy & Marketing.

• Support the creation and implementation of patient-centric campaigns and messaging that are highly strategic and powerful across all channels.

• Develop full suite of core patient education materials, tools & resources (e.g., patient brochure, brand videos, doctor discussion guide, and in-office promotional assets, etc.).

• Ensure that all consumer campaigns and messages (branded & unbranded) are seamlessly designed and are in alignment with the overall brand strategy as well as HCP brand initiatives.

• Support the development of TV/CTV advertising and partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.

• Contribute to identifying critical moments and barriers in the patient journey and design content and programs to overcome these barriers.

• Support the development of branding guidelines and core claims documentation to support consistency and excellence in execution across all channels.

• Leverage insights from patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives.

• Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives.

• Evaluate performance through campaign measurement frameworks and optimize marketing tactics based on marketing analytics, ROI, and other market research insights and analytics.

Required:

• Minimum BS/BA degree with MS/MBA preferred

• 5+ years of consumer marketing experience; minimum 3+ years within the pharmaceutical industry.

• Experience in consumer marketing strategy and tactic planning with the ability to communicate ideas to internal partners and external agencies.

• Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience.

• Experience leading cross-functional and agency teams.

• Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.

• Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.

• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.

• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.

• Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.

• A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.

• MBA

• Pharma and/or consumer packaged goods industry experience

• Commercial pharma experience in Psoriasis or Dermatology space, including an in-depth understanding of the…