Associate Director, Patient Marketing - US Kidney

Associate Director, Patient Marketing - US Kidney page is loaded## Associate Director, Patient Marketing - US Kidneylocations:
Boston, MAtime type:
Full time posted on:
Posted Todayjob requisition :
REQ-27916
** Job Description
**** General

Summary:

** The Associate Director of Patient Marketing will be responsible for developing and executing bespoke consumer marketing strategies to drive education and engagement with immunoglobulin A Nephropathy (IgAN) patients as part of the Povetacicept Marketing team, within the US Kidney Business Unit. This role will focus on developing, testing and bringing to market insight-based creative campaigns that translate across priority channels and reach IgAN patients along their journey.

As an end-to-end content owner, the Associate Director will play a critical role in CRC, ensuring full alignment with regulatory and compliance standards.
** Key

Duties and Responsibilities:

*** Develop, test and bring to market a creative campaign that is deeply embedded in robust IgAN patient insights including concept, messaging and lexicon work streams.
* Lead the creation and inventory management of core printed materials included field-delivered patient education.
* Ensure all patient marketing activities are centered around a thorough understanding of the IgAN patient journey, with clear strategies mapped to key milestones.
* Demonstrate effective collaboration with stakeholder teams, including HCP marketing, sales, PSP, and Market Research to ensure seamless execution of patient marketing initiatives.
* Stay updated on industry trends and best practices in consumer marketing, consumer engagement, and regulatory compliance, infusing learnings as appropriate.
* Serve as the CRC Patient Marketing for all core DTC printed material development ensuring all patient marketing activities comply with regulatory and compliance standards.
** Knowledge and

Skills:

*** Strong understanding of pharmaceutical marketing strategies, including creative campaign development, OPDP submissions, MLR reviews, omnichannel ecosystem planning, and patient journey mapping.
* Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
* Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights.
* Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and agency partners.
* Knowledge of regulatory and compliance standards in the pharmaceutical industry
*
* Education and Experience:

*** Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
* Recent nephrology experience is strongly preferred.
* Minimum of 7 years of experience in consumer marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry.
* Proven track record of developing and executing patient-centric marketing strategies and campaigns.
** Pay Range:**$162,800 - $244,200
** Disclosure Statement:
** The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.  From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
** Flex Designation:
** Hybrid-Eligible Or On-Site Eligible
** Flex Eligibility Status:
** In this Hybrid-Eligible role, you can choose to be designated…