NAMR Marketing Strategy Senior Manager

Locations

Boston | Chicago | Washington

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation‑inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom‑line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading‑edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

As an integral member of the NAMR Marketing team, the Senior Manager, Marketing Strategy will be deployed against strategic marketing initiatives that align with commercial priorities across the region. This individual will serve as a trusted advisor and problem‑solver—helping diagnose needs, define go‑to‑market strategies, and deliver programs that accelerate business outcomes. We are looking for a candidate with strong problem‑solving skills, ability to use insights to drive impact, and interest in driving strategic projects forward.

The role is dynamic and varied: you may be embedded in a Specialty Business Unit (SBU), a Practice Area, or deployed against acute commercial opportunities that require targeted marketing solutions. At times, you’ll be responsible for developing and executing the strategy; at other times, you’ll shape the plan and partner with others across BCG to bring it to life.

This is a highly cross‑functional role that requires strong collaboration, agility, and a proactive mindset. You’ll work closely with senior leaders and a team of high‑performing marketing generalists to design and deliver programs that resonate with well‑defined audiences and drive measurable impact.

You will:

• Identify high‑impact opportunities and translate them into clear marketing programs
• Diagnose business needs and recommend marketing strategies—sometimes leading execution directly, and other times partnering with others to implement
• Drive key initiatives such as strategic pilots, audience‑focused campaigns, and go‑to‑market efforts for growth areas
• Collaborate across different parts of the organization (e.g. Practice Areas, SBUs, and Business Services) to ensure alignment, leverage best practices, and connect dots across efforts
• Support decision‑making through compelling internal storytelling, strategic framing, and well‑structured plans
• Engage directly with senior stakeholders to define target audiences and shape tailored content and activations that meet their needs

• Connecting dots across teams, markets, and data sources to find opportunities and confluence
• Collaborating cross‑functionally and influencing without authority in a matrixed environment
• Interfacing with senior leaders to clarify priorities, provide strategic recommendations, and build trust
• Diagnosing needs and designing go‑to‑market strategies that are fit‑for‑purpose and audience‑focused
• Driving pilot programs and strategic initiatives with a bias toward learning, iteration, and impact
• Setting direction, removing roadblocks, and modeling client‑first execution
• Communicating clearly and persuasively—in writing and in person—especially in high‑stakes or fast‑moving situations
• Juggling multiple projects in an agile environment

• BA/BS degree in Marketing, Business, Communications, or a related field
• 10+ years of experience in marketing strategy, consulting, business transformation, or similar roles
• A strong track record of developing strategic marketing plans in complex, global environments
• Experience working across multiple marketing disciplines, including content, digital, brand, and events
• Demonstrated ability to lead cross‑functional projects, manage multiple stakeholders,…