Associate Director, Influencer Marketing

Overview

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Associate Director, Influencer Marketing

Takeda Pharmaceutical

Cambridge, MA

As the Associate Director of Influencer Marketing, you will be a champion of Takeda s culture and values and will be responsible for designing and leading a unified influencer and ambassador program strategy that deepens patient engagement, builds trust in Takeda and elevates brand awareness.

The Associate Director will focus on the development and management of patient ambassador and influencer marketing strategies that drive both innovation and impact. This role will build strategic partnerships with creators and develop authentic campaigns via compliant patient & community storytelling. This role will collaborate closely with cross-functional teams and leadership to develop and execute strategies that ensure maximum success.

The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Director, Consumer Strategy & Marketing.

• Develop and own KPI-driven influencer and ambassador strategies aligned to brand goals, omnichannel plans, and patient journeys.

• Identify, recruit, and nurture strong relationships with influencers/creators/celebrity ambassadors (across tiers), and HCP digital opinion leaders who align with Takeda s mission and values.

• Develop a patient Ambassador Program (unbranded and branded), including programming strategy, goals and KPIs.

• Oversee the creative development of influencer and ambassador-led content (testimonials, website tools, social activations, etc.) across live & virtual events, digital campaigns, and advocacy platforms.

• Run patient advisory board/summit meetings to garner insights and to activate the patient community through authentic personal storytelling.

• Partner closely with Omnichannel team to integrate ambassador/influencer content into broader omnichannel programs (digital media, CRM, websites, etc.).

• Collaborate with advocacy groups to incorporate real patient perspectives into marketing initiatives.

• Foster ongoing engagement with ambassadors through communication touchpoints, mentorship, recognition programs, and community-building efforts.

• Facilitate development of scopes of work and partnership agreements, ensuring adherence to industry regulations, privacy laws, disclosures, and Takeda s policies and guidelines.

• Develop and lead influencer onboarding, training and governance processes related to programming, compliant content creation, fair balance, disclosure requirements, adverse event (AE) reporting and risk mitigation.

• Serve as a key liaison with Legal, Ethics & Compliance, Regulatory, Medical, and Pharmacovigilance to proactively manage risk and maintain brand safety.

• Manage performance of influencer and ambassador initiatives, tracking ROI, brand safety, sentiment, reach, and audience impact.

• Stay current on digital, social, and creator trends—recommending innovations that improve reach, engagement, compliance, and program ROI.

• Continuously optimize influencer and ambassador mix, platform selection, creative strategy, and budget allocation based on insights and learning.

• Minimum BS/BA degree with MS/MBA preferred.

• 5+ years of marketing and/or PR experience managing influencer and celebrity ambassador programs; 3+ years in pharma/healthcare or other regulated industry.

• Demonstrated success developing and executing ambassador programs and celebrity influencer campaigns that drive measurable outcomes.

• Strong understanding of social platforms (Instagram, Tik Tok, You Tube, X, Linked In, Facebook) and creator ecosystems.

• Experience managing agencies, influencer platforms, and analytics tools.

• Strong…