Senior Lead, North America Marketing

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is seeking a Senior Lead, Country Marketing – North America to own and execute a fully integrated regional marketing and commercial strategy that drives brand affinity and omni-channel growth. This role serves as the executional owner for the North America region, with responsibility for translating global and GCC strategies into regionally relevant, culturally resonant programs. Operating with a high degree of autonomy, this role partners closely with cross-functional teams to align strategy, execution, and performance across the U.S. market.

• Own execution and performance of regional omni-channel commercial targets, translating strategic marketing and sales plans into outcomes that deliver both brand and business KPIs.
• Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals.
• Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at local and national levels.
• Lead cross-functional collaboration with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels.
• Build and maintain strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP within target communities.
• Own WHOOP’s grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty.
• Partner with Sales and Membership Services teams to align event strategies and local programming that support brand advocacy and customer retention.
• Own analysis and reporting on campaign impact, community growth, and regional performance to inform future initiatives and improve effectiveness.
• Own regional media strategy and execution in partnership with global leads to ensure effective channel mix and budget allocation.
• Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion.
• Support wholesale expansion and optimize channel performance in coordination with internal sales and trade marketing teams.
• Localize global brand campaigns and creative assets, ensuring cultural nuance and alignment with U.S. market dynamics.
• Activate sports and talent marketing strategies within the U.S., identifying opportunities for regional relevance and performance impact.
• Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the U.S. market.

• 7+ years of experience in marketing, including ownership of regional initiatives, preferably within consumer tech, fitness, wellness, or lifestyle brands.
• Deep understanding of the U.S. market with demonstrated cultural fluency and insight into consumer behavior.
• Proven experience across influencer marketing, media planning, and brand partnerships.
• Strong analytical skills with the ability to interpret commercial performance data and inform strategic decisions.
• Demonstrated ability to lead complex initiatives through cross-functional collaboration and influence.
• Strong project leadership skills with the ability to operate independently and manage multiple priorities.
• Demonstrated passion for performance, wellness, and WHOOP’s mission.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Interested in the role, but don’t meet every qualification? We encourage you to…