Coalition Healthy Democracy: Social Media and Narrative Director

Coalition for Healthy Democracy:
Social Media and Narrative Director LOCATION

Massachusetts

$125,000 / Yearly

Coalition for Healthy Democracy

Communications

Campaign

(Use the "Apply for this Job" box below).

To apply, please email  with:
Your résumé Links to 3 or more examples of social media work you led (Vertical video strongly preferred. Examples may include Tik Toks, Reels, Shorts, influencer collaborations, rapid-response content, or social-first campaigns. These may come from different projects; not all need to be from the same campaign.) Brief responses (2–4 paragraphs total) to the following questions (Please do not submit a traditional cover letter.)

Application Questions Describe a campaign or project where social media helped shift public narrative or move people to action. What was your role, and what outcomes did you see? How do you approach social media as a persuasion and organizing tool—not just a distribution channel? How do you decide what content is worth making and amplifying? This role requires both strategy and hands-on execution.

Which parts of the work do you most want to own personally, and where do you typically collaborate with others or agencies? (Optional) Why does democracy reform—and this campaign in Massachusetts—matter to you right now? Applications will be reviewed on a rolling basis. Selected candidates may be invited to an initial conversation followed by a short, practical exercise.

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Coalition for Healthy Democracy

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$125,000 annually (W-2, full-time, exempt; up to $1,000/month health care reimbursement)

Massachusetts-based (Boston preferred). Hybrid, with frequent in-person content capture.

Campaign Manager (and works closely with communications and email consultants)

Through November 2026. Start ASAP.

The Social Media & Narrative Director is a senior strategist-practitioner responsible for building and executing a winning, persuasion-focused social media program for a 2026 Massachusetts statewide ballot initiative to enact All-Party Primaries
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This campaign is intentionally bold and disruptive. We are challenging a political status quo that protects incumbency, limits competition, and takes voters for granted. Our core messages emphasize competition, accountability, and ensuring that every voter matters—and we expect to face opposition from entrenched political interests, major parties, and institutional gatekeepers as a result.

This role fully owns the campaign’s social media operation—from strategy to posting to performance analysis—and serves as the campaign’s lead architect of public narrative power on social platforms. The role combines organizer instincts, creative direction, political judgment, and hands-on execution.

The Social Media & Narrative Director collaborates closely with communications consultants, paid media and influencer agencies, digital firms, organizers, and campaign leadership. Earned media will be led by consultants, but this role is responsible for translating earned moments into narrative force, persuasion, and amplification on social media
. This role has primary decision-making authority over the campaign’s organic and paid social strategy, in coordination with campaign leadership.

We are a high-performing, creative, and strategic team that values experimentation, bold ideas, disciplined execution, and attention to detail. We are looking for someone excited to be part of a campaign that takes risks, learns quickly, and executes with rigor in pursuit of structural democratic reform.

Note: Email production is not part of this role (handled by a digital agency).

• Develop a social media strategy aligned to campaign phases: education, persuasion, and mobilization.

• Define platform-specific goals, audiences, and content roles.

• Build and iterate a narrative ladder that makes All-Party…