Sr Director, Marketing ARISTADA

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The Senior Director is responsible for developing and implementing strategies and programs to ensure the successful commercialization of ARISTADA and ARISTADA INITIO, part of the Alkermes Psychiatry Franchise. The Senior Director will serve as the marketing lead for ARISTADA, driving brand positioning and messaging and guiding the organization in identifying HCP and patient needs, as well as the brand lead for the ARISTADA program team.

This is a Hybrid position, based in Waltham, MA.

Responsibilities

Strategy & Execution

• Serve as the marketing lead for ARISTADA, responsible for strategic planning, tactical execution, and cross‑functional alignment throughout the product lifecycle across HCPs, patients, and treatment settings to achieve optimal market performance.

• Collaborate closely with field‑based community and hospital teams to ensure prescription and prescriber growth across all treatment settings (CMHC, office, hospital).

• Work closely with internal stakeholders, including commercial analytics and training, to assess program ROI and optimize program implementation. Develop and monitor the performance of strategies and key programs.

• Lead the development and execution of the annual cross‑functional Brand Plan. Drive the implementation of marketing activities, including speaker programs and congress presence.

• Manage external agencies to ensure excellent execution of marketing programs aligned with brand strategic imperatives.

Team Leadership & Organizational

• Develop and manage the ARISTADA marketing team, building scalable capabilities across HCP, patient, and digital channels. Recruit team members as needed.

• Establish strong partnerships with internal functions (Sales, Medical Affairs, Market Access, Regulatory, Legal, Patient Advocacy) and lead cross‑functional work streams to develop materials and messaging for HCPs and patients.

• Serve as a thought partner to the Commercial leadership, contributing to long‑term planning and commercial model design.

Customer Insights & Brand Development

• Own the development of robust, insight‑driven HCP and patient journeys.

• Partner with the Market Research and Competitive Intelligence (MRCI) team to drive the market research plan and translate findings into clear insights and actionable strategies.

• Partner with key vendors and lead the development of branded and unbranded content.

Omnichannel Strategy & Execution

• Collaborate with Customer Experience Marketing (Omnichannel) to design and execute a modern, integrated omnichannel plan for HCP and patient audiences, including CRM, digital media, peer‑to‑peer engagement, and conferences.

• Ensure brand consistency and customer‑centricity across all touchpoints.

Operational Excellence & Governance

• Manage the brand budget and ensure the on‑time, compliant delivery of marketing initiatives.

• Partner with Legal, Regulatory, and Medical to develop efficient and scalable review processes.

• Ensure compliance with regulatory guidelines.

Qualifications

Basic Qualifications

• Bachelor’s degree in healthcare or a related field required; MBA or relevant advanced degree preferred.

• 10+ years of pharmaceutical/biotech commercial experience, including 5+ years in U.S. marketing.

• Proven track record of driving strategy and execution for neuroscience indications, including but not limited to schizophrenia in the U.S.

• Strong leadership experience, including team building, mentoring, and cross‑functional collaboration.

• Deep understanding of the U.S. healthcare ecosystem, including access/reimbursement, field engagement, and the regulatory environment.

• Demonstrated experience managing agencies, vendors, and budgets to deliver on brand priorities.

• Excellent communication, influence, and presentation skills with executive presence.

Preferred Qualifications

• Experience in start‑up or emerging biotech environments, with comfort navigating ambiguity and building infrastructure.

• Passion for improving the lives of patients with serious, underserved conditions.

What We Offer

• A highly collaborative, mission‑driven culture that values innovation, speed, and…