Product Marketing Director

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At Mongoose, we believe every conversation matters. We’re on a mission to change lives by making conversation intelligence accessible to all in higher education. Our purpose? To move people forward. Whether it’s helping a student navigate their first semester, connecting alumni with meaningful opportunities, or ensuring parents feel informed and supported—our AI‑enabled platform drives compliant, empathetic, and impactful conversations that build trust and foster success campus‑wide.

We know that conversations aren’t just a feature—they’re the foundation of connection. That’s why we focus on delivering insights, relevance, empathy, scale, and trust in everything we do. At Mongoose, we’re transforming communication in higher ed because we believe reputation is a mutual responsibility, and the right insights fuel measurable outcomes.

Join us and be part of a team that’s making a real difference in education—one conversation at a time.

As the Director of Product Marketing, you’ll lead the strategy and storytelling that connect our product vision to customer outcomes. You’ll drive the positioning, messaging, and go‑to‑market strategy that fuels awareness, drives adoption, and accelerates revenue across the student lifecycle. In this role, you’ll play a critical part in improving win rates and driving revenue generation from both existing and new customers, ensuring our solutions clearly articulate the value Mongoose delivers.

This role sits at the intersection of Product, Sales, and Customer Success, serving as the connective tissue that ensures every launch lands with impact, every solution is understood, and every customer sees the value Mongoose brings to their institution. Over time, you’ll scale the function into a strategic growth engine—deepening our market insights, sharpening our narrative, and elevating how we influence buying decisions across higher ed.

What You’ll Do:

• Lead Product Positioning & Narrative:
Develop clear, compelling, insight‑driven positioning and messaging that articulate who we are, the problems we solve, and the value we deliver across the student lifecycle.

• Drive Go‑To‑Market Strategy & Execution:
Build and run end‑to‑end GTM motions for new products, features, and enhancements—partnering closely with Product, Sales, and Customer Success to ensure every launch is coordinated, impactful, and aligned with business priorities.

• Lead Lifecycle & Segment Strategy:
Design and optimize full‑funnel programs that support awareness, adoption, expansion, and retention.

• Build High‑Impact Sales Enablement:
Create messaging frameworks, competitive positioning, objection handling, pitch decks, battle cards, and training programs that empower Sales to tell a strong, consistent, value‑driven story.

• Fuel Customer Adoption & Expansion:
Partner with Customer Success to deepen product understanding, drive adoption, strengthen health, and create compelling cross‑sell and up‑sell motions.

• Turn Insights Into Strategy:
Bring structured insights on customer needs, competitive shifts, buying behavior, and market trends to inform product strategy and GTM prioritization.

• Elevate Mongoose’s Category Leadership:
Shape our point of view on the future of student engagement and lead initiatives that strengthen our authority in the market.

• Collaborate Across the Company:
Work hand‑in‑hand with Product, Sales, CS, Marketing, and Leadership to ensure alignment across roadmap, messaging, campaigns, and field enablement.

What You’ll Bring To The Table:

• A Strategic Product Marketer:
Move seamlessly between big‑picture narrative and hands‑on execution, influencing buying decisions across the entire customer lifecycle.

• Customer Marketing Mindset:
Craft stories, programs, and enablement that attract new institutions and deepen engagement, expansion, and advocacy.

• Product Marketing Expertise with Range:
Lead positioning, messaging, and GTM strategy…