Senior Acquisition Marketing Manager Paid Media

YOUR MISSION

We are looking for a Senior Acquisition Marketing Manager Paid Media who will manage SEM and Paid Social accounts, ensure continuity in storytelling across both, and drive results across US & Canada eCommerce+in-store campaigns in equal measure. They will partner with SEO, Brand Marketing, Creative, and Retail Marketing teams to ensure strategies align with overall business goals while managing external relationships across partners.

• Is curious about all things Paid Media, including staying on top of trends and innovating in SEM, Display, Video, and Paid Social platforms.
• Will be hands‑on with managing multiple Paid Media account types and align them all towards a singular target while maintaining efficiency.
• Will explore and qualify which AI/automation features are right for the business.
• Enjoys translating complex business needs into a data‑driven Paid strategy.
• Is a creative mind with sharp analytical skills; they love finding the "why?" behind numbers and taking calculated risks.
• Brave, Confident, Determined, Curious, and Joyful; this candidate speaks their mind and seeks the positive.

• Daily management of Paid Media accounts, driving eCommerce and In‑Store results in equal measure, aligning storytelling for each across platforms.
• Monitor auction insights, campaign trends, and consumer behavior to ensure maximum impression share.
• Analyze data and draw actionable insights that can be leveraged across all digital channels.
• Produce weekly and monthly reports, covering all search & social media channels, providing actionable insights to implement.
• Track KPIs to assess performance, pinpoint issues, and measure against marketing objectives.
• Approach account management with a test‑and‑learn strategy, finding new ways to optimize campaign performance and ensuring that new activities have incremental results.

• Launch and optimize text ads, display ads, and video ads within Google Ads, Bing Ads, and Apple Search Ads.
• Coordinate with partners to stay on top of new betas, industry trends, and shifts in the market.
• Monitor daily searches and trends on high priority keywords and audiences.
• Monitor budgets daily and adjust to ensure target KPIs are hit and scale profitable ads.
• Adjust bids, keyword statuses, audiences, and negative keywords to maximize ROI.

• Develop revenue‑focused strategies for eCommerce and in‑store campaigns via Meta, Tiktok, and other Paid Social platforms.
• Stay on top of new betas and emerging Social Media platforms, identifying which platforms and tactics are the best fit for an always‑on Performance strategy.
• Work closely with the Brand media team to plan full‑funnel integrated media campaigns that maintain brand vision and a cohesive approach both regionally and globally.
• Serve as day‑to‑day contact with social media platforms to ensure the PUMA brand stays up‑to‑date with all betas, initiatives, and opportunities which will offer competitive advantages.
• Set up support strategy to highlight moments‑in‑time and ambassadors' wins, encouraging product consideration while highlighting PUMA's achievements.
• Partner with Senior Marketing Manager, Social Media to support influencer media efforts with Paid.

• 5+ years of experience in managing Google and/or Meta Paid Media accounts.
• Bachelor's Degree or higher, with a specialization in Marketing, Communications, or related field a plus.
• High comfort level with:
  Google Ads Editor, Microsoft Excel, Google Analytics, Merchant Center, Feed Management Platforms.
• Positive attitude and desire to learn.
• Strong communication skills, both oral and written, and comfort speaking in front of a group.
• Ability to handle multiple projects simultaneously with excellent organizational skills and high attention to detail.

Encouraged, but not required:

• Marketing agency experience
• Fashion/Lifestyle/Footwear experience.
• Spanish or French language experience
• Familiarity with SA360
• Certifications in any of the following:
  Google Ads, Bing Ads, Amazon Ads, Meta Ads, Affiliate Marketing, Organic Search, Meta Ads, Tik Tok Ads, Snapchat Ads, Pinterest Ads, Reddit Ads,…