Manager, CPS Brand Marketing

At ASICS, our Sound Mind, Sound Body™ philosophy is more than a tagline, it's our way of life. Over 75 years ago our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward.

ASICS provides a diverse and inclusive culture that enables learning, growth, and opportunity at all levels. Our robust employee benefits allow for real work-life balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.

As the Core Performance Sports (CPS) Brand Manager, you will work closely with the VP, Marketing, and lead a 360° strategic approach/execution of major category and seasonal marketing initiatives within the CPS category (i.e., Tennis, Wrestling, Volleyball, and new sports added to the portfolio). These initiatives should drive brand strength, fuel consumer demand, and strengthen our connection with consumers. In addition, this position will oversee the day-to-day functions, relationships, and marketing execution for Tennis Specialty and Team accounts.

The role will lead strategy development, work cross-functionally with our internal ANA/global marketing partners, cross-functional partners, support sell-in, execution, and evaluation of major CPS category marketing programs. This is a high-functioning team atmosphere where cross-pollination of different departments and teammates is critical for success. This role requires a dynamic, passionate, and adaptable personality with a self-starter and entrepreneurial attitude.

This position does not have people leadership responsibilities.

• Lead, manage, and own Core Performance Sports brand voice while supporting DTC, Tennis Specialty and Team accounts
• Partner with the VP of Marketing, Sports Marketing and key cross functional teammates to develop, build, grow and create a clear CPS strategy that will set ASICS up for growth and success. Will run point on for the ANA region for all global marketing
• Drive efforts in creating, aligning & executing all key Brand initiatives activations, in-store and out of store (POP, fixtures, shop in shops, digital and social)
• Support cross functional partners, using earned and paid media, content marketing, and social engagement to extend the voice of CPS
• Strategize, build and manage CPS marketing budgets including overarching yearly budget, co-op budget with specialty accounts, daily bill processing for vendors and retailers and monthly budget actualization to stay within established annual budgets
• Maintain clear intra-department and inter-department communication on all marketing programs and projects. Monthly recaps, post project evaluations. Maintenance of administrative and relevant reporting and planning systems such as marketing calendars, special project directives and communication of such to partners (Marketing, Retail, Accounts, Sales, etc.)
• Adheres to all company policies and procedures
• Embodies and demonstrates company ethics and values
• Abides by all federal, state and local laws

• Proven ability to work in a small team, with a high level of autonomy in a fast-paced environment
• Highly analytical and adept at storytelling using data
• Strong project management skills
• Self-starter mentality
• Strong presentation and PPT building skills

• Bachelor’s Degree in Arts/Sciences (BA/BS) in Marketing or a combination of education, training and experience
• 5-7 years of proven experience in a sport industry role focused on marketing, and/or other industry related positions (e.g., merchandising and/or in field support role) required
• Retail experience and Tennis expertise preferred
• Ability to travel to key activations, retailer visits and key industry moments 25% + required
• Experience with Microsoft Office Suite (Word, Excel, PowerPoint, Micorsoft Teams etc.) required

Min: $81,000 Max: $90,000

To encourage pay transparency, promote pay equity, and proactively address regulations, ASICS America Corporation will comply with all applicable state…