Associate Manager, PR & Partnerships

Ocean Spray is hiring for a(n) Associate Manager, PR & Partnerships! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.

We're all about flexibility! This will be a hybrid role based out of our seaport location in Boston, MA with Mondays and Fridays remote.

The Partnerships & PR Associate Manager will support how Ocean Spray earns attention, relevance, and social conversation through culture-driven partnerships and earned-first Public Relations (PR). This role shifts PR from a traditional press function to a socially fueled engine for cultural relevance, supporting product launches, event activations, brand storytelling, and long-term Ocean Spray fandom.

This role will aim to be a strategic connector across brand, social, influencer, and external partners. This role identifies and activates ideas that people want to talk about; ensuring Ocean Spray shows up in culture in ways that feel timely, modern, and true to the Masterbrand.

• Support the day-to-day management of Ocean Spray’s Public Relations with a focus on earned social conversation, cultural relevance, and brand storytelling
• Develop ad hoc and long-term PR strategies that support new product launches, messaging strategy, cultural moments, and award recognition
• Ensure PR programs are designed to travel across social, influencer, and owned channels

• Support the pitching and execution of external brand partnerships that drive cultural relevance and earn attention for Ocean Spray
• Help support the evaluation and development of new and current partnership opportunities that strengthen brand personality, support product priorities, and create cultural impact
• Ensure partnerships ladder up to Masterbrand strategy and/or campaign priorities

• Support the stewardship of Masterbrand creative across partnerships and PR activations
• Use PR and partnerships as tools for culture-hacking, not trend-chasing
• Partner cross-functionally to deliver fully integrated activations across social, influencer, experiential, retail, and paid (when needed)
• Stay deeply connected to cultural trends, creators, platforms, and emerging behaviors
• Proactively bring forward ideas that connect Ocean Spray to moments consumers care about

• Ensure PR and partnerships are integrated into the holistic marketing plan
• Own and manage partnership and PR budgets, including contracts and fulfillment

• 3-5 years of experience in Public Relations; with experience in partnership marketing, integrated campaigns, social media and influencer relations (preferably agency background)
• Bachelor’s Degree
• Strong familiarity with major social platforms (Instagram, Tik Tok, You Tube, X and emerging platforms) and how content earns attention across them
• Ability to identify cultural moments and translate them into earned PR and partnership opportunities
• Understanding of timeline and workback plan management for campaigns or announcements
• Strong writing skills and communication skills
• Proven ability to collaborate cross-functionally in a fast-paced environment
• Proficient in Office Suite:
  Power Point, Excel, Word, etc.

• Agency Background
• Experience with other consumer packaged goods or food and beverage clients is preferred

Bachelor's or University Degree (Required)

At least 3 Years of Experience

$87,400 - $120,230
The base salary range information above serves as a guideline of the position’s typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards.

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