Brand Manager, Innovation

Overview

Ocean Spray is hiring for a(n) Brand Manager, Innovation. We’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.

Position Location: We’re flexible. This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays and Fridays remote.

Do you love following trends, tracking consumer behavior, and building new products? If you’re passionate about cranberries, we’re looking for a creative, passionate, and ready-to-innovate leader to join our team.

• Under the guidance of the Director of Beverage Innovation, identify new product growth opportunities, uncover key consumer insights and category gaps, and define strategies to bring breakthrough ideas to market.
• Lead cross-functional teams from early ideation through launch.
• Partner with the Director of Beverage Innovation to craft a compelling innovation strategy and multi-year pipeline across the shelf-stable juice category and emerging beverage categories and platforms.
• Lead the commercialization of innovation—from market assessment through product development—including positioning, design, and activation for new product launches.
• Develop business objectives and marketing plans to drive awareness, trial, and repeat for innovation platforms.
• Lead feasibility validation, project execution, customer sell-in, and performance tracking; collaborate with customer business teams to develop and execute innovation plans.
• Work closely with sales partners to understand customer strategies and integrate them into brand and business plans.
• Manage monthly volume forecasts, collaborating with demand and supply planning to ensure best-in-class accuracy; oversee brand budgets, including A&P for assigned products.

• 4+ years of experience in innovation or marketing, preferably within CPG (food/beverage).
• A creative thinker inspired by what’s possible, skilled at bringing ideas to life in ways that drive business results.
• Strong analytical and strategic thinking skills; able to identify growth opportunities through renovation or innovation. Experience with Nielsen and/or IRI preferred.
• A collaborative leader with the ability to inspire and guide cross-functional teams from platform ideation to launch.
• Curiosity and a habit of challenging the status quo—asking why or why not?
• Highly motivated and dedicated, with a natural inclination to contribute beyond your functional role and promote team engagement.
• Ability to multitask and work with agility, switching seamlessly from business planning and P&L creation one day to consumer research the next.
• Strong follow-through and attention to detail; keeps leadership informed with timely and accurate updates on project progress.
• A relationship-builder who values transparency, respect, and collaboration; fosters strong partnerships across teams.

• Bachelor’s or University Degree (Required)
• Master’s Degree (Preferred)

• At least 5 years of experience

$116,300 - $159,940

• Complete insurance package on Day-1 including Health, Dental, Vision, Health savings account, Flexible spending account, Life and accident insurance, Employee assistance program, Telehealth services, 1:1 health coaching, and more
• 401(k) with up to 6% Company matching; additional discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks (pro-rated)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to Linked In Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions – Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Wellness and reimbursement programs (e.g., fitness, massage)
• Employee appreciation events and discounts
• Charitable giving

You might have our iconic cranberry juice in your fridge or have debated canned vs. fresh cranberry sauce. Our 700 family farmers own the cooperative and entrust us to develop innovative products that delight consumers and sustain the brand today and into the future.

Core values:
Grower Mindset, Sustainable Results, Integrity Above All, Inclusive Teamwork.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.