Creative Marketing Manager

Job Description

Are you ready to make a significant impact on the LEGO Group's creative landscape? As the Creative Marketing Manager, you'll be at the forefront of the Digital Consumer Engagement (DCE) team's innovative efforts, blending hands‑on development with strategic project management. Your role will elevate storytelling and creative excellence across global and local marketing initiatives, ensuring campaigns are cohesive, impactful, and aligned with our marketing goals.

The Creative Marketing Manager at the LEGO Group plays a pivotal role in the Digital Consumer Engagement (DCE) team's creative output, expertly balancing hands‑on development with project management and execution. This role enhances storytelling and creative excellence across both global and local marketing initiatives driven by DCE.

• Support Global Campaign Priorities and key marketing programs with creative work to deliver high quality global and local campaign activations to maximize owned channel and ecosystem impact. This could include events, membership activations, competitions, campaign landing pages and more.
• Lead ideation and asset creation to support key kid’s moments in DCE led global and local campaigns for 2026 and beyond
• Own creative execution end-to-end, from ideation and scripting through to final asset production, delivery and execution across priority campaigns.
• Collaborate with cross functional stakeholders across Digital Consumer Engagement, the LEGO Creative Agency and external agencies to shape assets and campaigns
• Manage the operational side of creative delivery by developing a creative pipeline to prioritize and deliver creative projects to ensure efficiency, commercial prioritization and on‑time delivery
• Deliver simple & clear storytelling through strong creative which cuts through, in both digital & physical environments, raising the bar on creative with our marketing team
• Create visually compelling presentations and communication materials to enhance marketing storytelling, boost stakeholder engagement, and strengthen focus on owned channels
• Create design and creative guidelines for our partners, external agencies and recognized fans to ensure the LEGO brand and owned/earned channels are accurately represented and brand guidelines upheld
• Balance multiple projects and deadlines simultaneously, maintaining high output and quality during campaign drive periods
• Bring a proactive, problem‑solving mindset to creative challenges, offering clear rational and collaborative ways forward
• Communicate ideas confidently and clearly, adapting messaging to various stakeholders and levels across the organization

The Digital Consumer Engagement team plays a vital role in crafting, expanding, and fostering engagement across our owned channels for kids, adults, and families. These experiences are integral to the broader Digital Ecosystem, seamlessly connecting all digital LEGO interactions. By enhancing consumer engagement, we aim to boost consumer lifetime value.

This position is part of the Campaign Marketing team, which specializes in executing campaigns, growing owned channels, and integrating marketing efforts within various markets. Our mission is to develop local, relevant, and impactful content that supports global campaigns and addresses local priorities.

• Demonstrated experience in a creative role, preferably in advertising, marketing or a related field, with a strong portfolio demonstrating concept development and campaign execution
• Proven track record of leading and managing projects operationally end to end, from brief and ideation through production and delivery
• Proficiency with key creative tools and workflow tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, InDesign) FIGMA and project management tools ()
• The ability to adapt and prioritize work across multiple projects and audiences delivering high quality work within timelines
• Strong collaborative skills, with the ability to work effectively with cross‑functional teams, establishing focus on creative excellence within the team
• Experience across…