Field Marketing Manager

Field Marketing Manager (Contract)

As the Field Marketing Manager, you will be the strategic and operational lead for all integrated field marketing efforts across your assigned North American territory. This high‑impact role translates the Americas go‑to‑market strategy into measurable regional action.

You will serve as the essential connective tissue between regional sales, SDR, channel teams, and corporate marketing. Your ultimate mandate is to build and execute integrated programs including live, virtual, and partner‑led engagements to generate pipeline, accelerate deals, and deepen our brand in market. You will directly manage initiatives that contribute to territory‑specific revenue growth objectives.

• Regional Strategy & Pipeline Ownership:
  Operate as a marketing owner, fully accountable for regional pipeline goals, new logo growth, and revenue acceleration. Act as the voice of the region, ensuring alignment with global marketing programs while strategically adapting content, messaging, and execution to local market realities.
• ABM Program Execution:
  Partner closely with Sales leadership and the regional Sales team to understand strategic business priorities, identify key target accounts, and design and execute integrated ABM campaigns that deliver demonstrable results in regional pipeline development.
• Event Leadership & ROI:
  Develop and execute comprehensive event strategies covering pre‑event promotion, on‑site engagement, and rigorous post‑event follow‑up to maximize pipeline contribution and track measurable ROI for trade shows, regional events, and virtual gatherings.
• Support Partner Marketing Initiatives:
  Proactively collaborate with the Partner Marketing team to support co‑sponsored activities, joint events, and other initiatives that effectively drive demand and pipeline through the partner ecosystem.
• Sales & SDR
  
  Collaboration:
  
  Collaborate closely with Sales and SDR teams to drive pipeline, ensuring every touchpoint is connected and the entire buyer journey is measurable.
• Lead‑to‑Revenue Management:
  Own the ongoing inspection and optimization of the full “Lead – Closed‑Won” lifecycle for all segment‑specific marketing‑influenced pipeline within your region.
• Performance Analysis & Optimization:
  Utilize sophisticated event and campaign data and analytics to measure the definitive impact of field marketing activities on pipeline growth, revenue generation, and overall ROI, translating data into actionable, high‑impact program‑optimization recommendations.
• Budget Management:
  Oversee the assigned region‑specific field marketing budget, tracking spending with precision to ensure programs are executed within budget and geared toward driving ROI.

• Comprehensive knowledge of and demonstrated success in ABM, vertical and broad‑based demand generation in a B2B technology/complex SaaS sales environment.
• Understanding of general B2B sales processes.
• Experience managing cross‑channel, integrated campaigns from strategy, planning, activation, measurement/analysis, and optimization.
• Understanding of lead scoring and complex B2B sales revenue lifecycle including MQL‑SQO handoffs.
• Experience working with SDR teams and an understanding of how to brief and arm SDRs for successful follow‑up on hand‑raisers or exploration of key target accounts identified for ABM strategies.
• Demonstrated ability to manage large complex projects and programs to completion, within budget and to a high quality, paying attention to detail.
• Highly results focused with demonstrated analytical skills and prior experience reporting on marketing KPIs to senior leadership and stakeholders.
• Ability to learn quickly, synthesize and act based on learnings.
• Ability to effectively communicate both the value and benefit of overall and specific marketing channels and deploy them strategically as needed.
• Excellent interpersonal, organizational and prioritization skills.
• Highly effective verbal and written communication/presentation skills.
• Ability to meet tight deadlines across a range of initiatives.
• Self‑starter with a growth mindset and ability to act with urgency.

• Bachelor’s degree in Business,…