Sr. Lead, Performance Marketing

Material Bank is the world’s largest material marketplace for the architecture and design industry. Operating in 37 countries, our platform has become the standard for design professionals around the globe. Every day, Material Bank connects thousands of designers with tens of thousands of materials from leading brands.

Material Bank is seeking a Senior Lead, Performance Marketing to drive efficient, measurable growth across core acquisition and engagement channels. Reporting to the EVP of Marketing, this role is accountable for performance marketing strategy and execution, with primary ownership of Search, Social, and SEO, and selective testing of additional channels.

• Own strategy, execution, optimization, and reporting across Paid & Organic Search, Paid Social, and new performance channels
• Develop and manage the performance marketing roadmap, including forecasting, budgeting, and testing plans
• Drive improvements in CAC, ROAS, conversion rate, and LTV
• Oversee daily pacing and ensure efficient deployment of budget
• Define KPIs, lead structured performance reviews, and deliver clear reporting to leadership
• Lead weekly performance reviews, synthesize insights, and recommend actions
• Maintain hands‑on ownership of campaign setup, QA, and optimization as needed
• Partner with Brand and Integrated Marketing on creative and messaging for paid channels
• Translate business objectives into structured testing agendas across acquisition and conversion
• Develop dashboards and actionable channel insights
• Own attribution and measurement approach using attribution tools and platform analytics
• Partner with Mar Tech on performance marketing tech stack, ensuring accurate tracking and data integrity
• Improve experimentation, targeting, and reporting capabilities over time
• Manage agencies with clear expectations and accountability
• Guide cross‑functional contributors supporting performance initiatives
• Own relationships with platform partners to unlock insights and innovation

• Collaborate with Brand, Product, and Engineering to improve onsite conversion and funnel performance
• Influence Mar Tech roadmaps to support growth and measurement
• Provide clear insights to inform quarterly and annual planning

• 5–10 years of progressive performance marketing experience, ideally in ecommerce
• Proven ownership of scaled acquisition channels (Search, Social)
• Experience managing multi‑million‑dollar budgets with strong efficiency outcomes
• Strong analytical skills and comfort with data tools for insight and forecasting
• Experience with attribution, experimentation, and marketing technology platforms
• Proven ability to manage external partners effectively
• Clear, confident communicator who can influence senior stakeholders

• Hands‑on operator with strong ownership and bias for action
• Comfortable moving between strategy and execution
• Collaborative, pragmatic, and commercially minded
• Energized by building and scaling in a high‑growth environment

• Flexible PTO, Sick Days, Paid National Holidays, and flexible work schedules
• Competitive health benefits and 401(k) eligible after 90 days
• Retirement and life‑insurance plans and robust career‑development opportunities
• Inclusive, innovative, and fast‑paced culture with strong internal communication and events

Material Bank is proud to be an equal opportunity employer. We value diversity, and all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status or other status protected under any applicable federal, state or local law.