Sr. Lifecycle Marketing Specialist

Who we are

At Car Gurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit  each month, and 30,000 dealerships use our products. But they're not the only ones who love Car Gurus—our employees do, too.

We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview

Car shopping is complicated. At Car Gurus, we use data and technology to make it simple. We give consumers the tools they need to confidently find, buy, finance, or sell a car, while connecting our dealer customer network with the largest, high-intent audience. The best part? Our work makes a real impact. We’re the most-visited car-shopping site in the US with an extensive inventory and we are growing fast in our international markets.

Ready to come along for the ride? We’re looking for an analytical, strategic-thinker, result-oriented individual with experience in B2B marketing to join our team at Car Gurus.

Within the Dealer Marketing team, the Sr. B2B Marketing Specialist will play a key role in driving net revenue growth by generating leads and driving customer engagement and product adoption in our US and CA markets . This role will be responsible for demand generation/ upsell campaigns to expand revenue as well as retention initiatives to reduce churn, working in close partnership with the Product Marketing and Sales & Account Management teams.

What you'll do

• Strategy Development:
  Translate the overall demand generation and retention strategy into targeted campaign plans, including selecting appropriate channels and tactics, to achieve business and campaign goals through the customer lifecycle.
• Segmentation and Targeting:
  Utilize audience segmentation and targeting strategies to reach the right audience with personalized messaging based on demographic, performance and behavior data.
• Campaign Management:
  Plan and execute marketing campaigns through various marketing channels, including email marketing, paid media, direct mail and on-site merchandising, to expand revenue, drive product adoption or reduce churn.
• Conversion Optimization:
  Continuously optimize emails, ads and landing page conversion rates at various stages of the customer journey, from lead capture to conversion.
• Testing and Measurement:
  Analyze marketing data and metrics to measure the effectiveness of campaigns, including A/B testing, report building and analysis, and communicate the results and data-driven decisions to key stakeholders
• Cross-functional Collaboration:
  
  Collaborate with other departments, such as Sales, Account Management, Product Marketing, and Brand, to align marketing efforts with overall business goals.
• Budget Management:
  Manage the budget allocated for demand generation and retention programs and ensure efficient allocation of resources.
• Market Research:
  Stay updated on industry trends, competitor strategies, and customer preferences to inform demand generation and customer retention strategies.

Who you are

• Experience:
  
  4+ years experience working in B2B marketing, preferably at a tech company
• Marketing Knowledge: A strong understanding of marketing principles, strategies, and tactics, with the ability to align campaign strategy with overall business objectives.
• Data Analytics:
  Proficiency/aptitude in using data analytics tools (Looker, Salesforce, Google Analytics) and marketing automation platforms (Marketo preferred) to…