Director, Advertising & Marketing

Overview

The Director of Advertising and Marketing is responsible for leading the development and execution of strategic advertising campaigns, marketing initiatives, and brand compliance efforts to drive brand awareness, volume growth, and enhance Dana-Farber Cancer Institute’s reputation, visibility, and engagement. This role ensures the Institute’s brand is consistently applied across all platforms and communications through strategic and creative development, production, and media planning, while driving strategies to attract and retain patients.

Reporting to the Vice President of Marketing, the Director collaborates across departments to align with institutional priorities, manages budgets and vendor relationships, and leads a high-performing team. This position plays a critical role in advancing the Institute’s brand reputation and clinical volume and supports the Communications and Marketing Department s goal of positioning Dana-Farber as the premier cancer provider in the region and globally, as well as the partner, and employer of choice.

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow s physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

• Strategic Advertising:
  Oversee the development of integrated advertising strategies and the creation and execution of campaigns that align with institutional priorities and resonate with target audiences, including patients, influencers, and the broader community. Ensure campaigns are data-driven, leveraging insights to optimize performance and achieve strategic goals. Develop and implement strategies to enhance brand awareness, reputation, and equity at the local, regional, and national levels.
  
  Lead the strategic development and oversight of multi-campaign media planning, buying, implementation, and analytics to drive impact and continuous improvement.
• Patient/Consumer Marketing:
  Create and execute strategies to attract and retain patients, including targeted campaigns for specific cancer sub-specialties. Support regional campus initiatives through tailored marketing and advertising efforts and provide guidance to collaborative partnerships. Coordinate with cross-functional teams to ensure marketing strategies align with institutional priorities and goals.
• Budget and Vendor Oversight:
  Manage advertising and marketing budgets for national, regional and hyperlocal, ensuring responsible use of resources. Develop vendor agreements, scopes of work, and maintain strategic partnerships with creative and media agencies.
• Cross-Functional Collaboration:
  
  Work collaboratively across the Communications & Marketing Department and with leaders in clinical, research, and business areas to align advertising and marketing strategies with broader organizational goals.
• Brand Compliance:
  Oversee and enforce brand compliance to ensure consistent application of the Institute’s visual identity, messaging, tone, and overall brand experience across all platforms and communications. Create and manage brand policies to maintain brand integrity and cohesion. Conduct regular audits and assessments of marketing materials and operations to ensure compliance with brand standards. Provide guidance and training to internal teams and external partners on brand guidelines and best practices.
  
  Collaborate with legal, marketing, and other departments to ensure brand consistency and alignment with institutional priorities.
• Leadership and Team Management:
  Supervises staff. Hires and develops team members with the capabilities to achieve organizational goals. Defines and communicates clear expectations, provides regular constructive feedback, and evaluates performance…