Director, Patient Marketing

Type of

Contract:

Full-time Employment / Unlimited

Job Requisition

Servier in the U.S. is a Boston‑based, commercial‑stage biopharmaceutical company launched by Servier Group in 2018. As a privately held organization, Servier is uniquely positioned to advance cutting‑edge science, tackle underserved therapeutic areas and make patients the focus of every strategic decision.

The Director, Patient Marketing is an integral position providing our organization with the culture, structure, and capacity for fast and rapid innovation in patient/consumer marketing capabilities across the enterprise. This role will lead the development and execution of patient‑focused campaigns across our entire oncology portfolio. This leader will shape our digital and patient engagement strategy, driving innovative, compliant, and impactful programs that empower patients and caregivers throughout their cancer journey.

The ideal candidate is a seasoned biopharma patient marketer with deep expertise in digital channels, patient advocacy, and branded & disease state campaigns.

This role reports directly into the Head of Marketing, which is a part of the commercial organization. The Director, Patient Marketing will collaborate closely with cross‑functional partners—including Solid Tumor & Hematology Brand Marketing teams, Patient Advocacy, Patient Services, Insights & Analytics, IT, Thought Leader Liaisons (TLLs), Market Access, Medical Affairs, Regulatory, Legal, Sales, and external partners—and will play a critical role in the execution of product brand strategy and priorities, including new product and indication launches.

• Lead the end‑to‑end patient marketing strategy for all marketed oncology products.
• Develop and execute multi‑channel campaigns across digital, social, print, and in‑person channels, ensuring alignment with overall brand objectives.
• Partner with digital marketing counterparts to drive innovation in digital engagement, including websites, SEO/SEM, social media, email, and emerging technologies.

• Oversee creation of patient‑facing materials and programs, collaborating with creative agencies, digital partners, and cross‑functional teams.
• Spearhead organization's first patient ambassador program, collaborating with compliance and legal teams to drive high impact tactics with patients.
• Manage disease awareness websites and branded product websites, to maximize reach and engagement.

• Direct research and analytics efforts to understand patient needs, preferences, and digital behaviors.
• Monitor campaign performance, track KPIs, and optimize programs based on data‑driven insights.
• Conduct Marketing Mix analyses to inform resource allocation and future strategy.

• Ensure all initiatives are compliant with medical/legal/regulatory (MLR) standards and corporate policies.
• Champion ethical, patient‑first communication that supports informed decision‑making.

• Manage and mentor a high‑performing team of patient marketers and digital specialists.
• Foster a collaborative, fast‑paced, and innovative culture within the marketing organization.
• Drive alignment with brand marketing teams and champion patient needs throughout all strategic development cycles.

• Establish effective partnership and collaboration with patient advocacy teams by ensuring clearly defined roles and remit on cross‑functional patient tactics
• Collaborate patient advocacy team to integrate key insights from advocacy organizations and patient committees to ensure a deep understanding of the patient journey underscores all patient engagement activities
• Integrate advocacy perspectives into strategic planning deliverables
• Collaborate with Patient Services to optimize patient communications and engagement to help patients appropriately start and stay on therapy

• Bachelor's degree in Marketing, Business, Communications, or related field required.
• MBA preferred, ideally with a focus in Brand Management, Consumer Marketing, or Market…