Customer Communications Marketing Manager

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***** Please include a portfolio sample in your application for this role.*
* *
* Position Responsibilities:

*** Develop and drive recommendations that align to business objectives and ultimately achieve positive outcome for customers
* Strong coordination across teams to execute go-to-market tactics
* Establish strong working relationships across organization
* Managing theday-to-day marketing projects and operational processes such as compliance review,material creation and job tracking within our internal workflow management system and surfacing and addressing any blockers
* Presenting regular project updates to internal business owners
* Ability to develop and execute against a marketing plan
* Bring a ‘digital-first’ mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption
* Bring an innovative mindset, looking at what’s new from competitors and in the larger industry and challenge the traditional way of doing things and embrace a culture of continuous improvement
** The Candidate
** The ideal candidate will have strong transferable skills in the health and financial space with a real passion for bringing engaging, best-in-class experiences to life for our customers. This means bringing an innovative mindset in driving engagement, adoption metrics and ultimately results. B2B2C experience and B2C expertise will be particularly useful in this role as it is heavily focused on not only our policy holders but an overall eco-system of care providers.

Ability to work quickly and incorporate insight into the communications is a must.

*
* Required Qualifications:

*** 5-10 years of D2C marketing experience in heavily regulated industries (Financial Services, Healthcare etc.).
* Bachelor's degree is required and advanced degrees are a plus.
* Excellent project and time management skills with the ability to juggle multiple priorities and meet challenging /overlapping deadlines.
* Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo).
* Forward-thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics.
* Quickly coming up the learning curve for the Insurance business, our Inforce block, and how to create better health outcomes and understanding the long-term care space.
* Works independently, while providing key updates to the working team and leadership team.
* Strong relationship building skills and ability to influence.
* Comfortable with analytics and measurement frameworks with a bias towards action.
* Excellent writing, verbal, and analytical skills.
* Owner mindset.
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* Preferred Qualifications:

*** LTC, life insurance or care facility experience is a plus.
*** When you join our team:
**** We’ll empower you to learn and grow the career you want.
* We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
* As part of our global team, we’ll support you in shaping the future you want to see.
* If you are applying to this role in Massachusetts, please note the salary range is $92,475 USD - $160,290 USD.*#LI-JH   #LI-Hybrid **À propos de Manuvie et de John Hancock
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** Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi
** Chez Manulife/John Hancock nous valorisons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir une main d'oeuvre qui est aussi diversifiée que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous…