Senior Manager, Digital Wallet Marketing Strategy

Job Details

Placement Type:
Temporary

Salary: $60-65 Hourly ($82-85 / hourly as W2)

Start Date:

Apr 13, 2026

Location:

Remote (EST hours)

Department:
Marketing / Digital Engagement

Pay: $82-85 / hourly as W2, full benefits offered.

Length of contract:
Approved for 12 months, possible extension

The Digital Wallets team focuses on driving technology, partnerships, and growth strategies for cardholder sales via partner platforms. This role is joining a major global financial institution and directly relates to Paze digital checkout Marketing Communications ().

The Senior Manager, Digital Wallet Marketing Strategy will support critical enhancements to marketing platforms, focusing on advanced targeting and digital ad servicing capabilities. By ensuring strict adherence to controls during campaign execution and coordinating with Analytics for timely performance metrics, resource contributions will directly tie to key performance indicators around increased digital wallet adoption, enhanced customer engagement, and optimized campaign effectiveness on our roadmap.

These roles are crucial for our digital wallet strategy, ensuring customers engage with key integrations like MACs, MCI, Browser Autofill, and Digital Wallets. They will drive significant program enhancements, directly enabling go-to-market campaigns that boost customer awareness and engagement on existing and new digital wallet integrations with MACs, MIC, Apple Pay, Flex, and Paze.

The resource filling this position will help scale digital wallet strategic initiatives and support digital wallet marketing campaign strategy and execution, including cross‑functional coordination with Product, Analytics, and other Execution teams.

• Develop and lead data‑driven marketing strategies to drive New Customer Acquisition and Existing Customer Management (ECM) for digital wallet products.
• Oversee the end‑to‑end execution of marketing campaigns across multiple channels, managing relationships with internal creative agencies and external partners.
• Serve as the primary Point of Contact (POC) for Product, Legal, Compliance, and Execution teams, creating and delivering executive‑level presentations that articulate strategy, wins, and future roadmap.
• Partner with Analytics teams to establish KPIs and measure campaign effectiveness, using insights to optimize targeting, digital ad servicing, and ROI for wallet adoption.
• Ensure all marketing activities strictly adhere to banking regulations and internal control frameworks during execution.
• Support critical requirements for marketing platform upgrades, specifically regarding advanced targeting and digital checkout integrations (MACs, MCI, Browser Autofill).
• Coordinate with Analytics to provide timely metrics for all marketing campaigns.

• Lead Marketing Strategy based on insights and business direction.
• Pull together top‑level marketing metrics to inform ongoing marketing.
• Create presentations articulating strategy, wins, metrics and future state.
• Act as POC with the Business, Legal, Control, MTD, Internal Creative Agency to drive marketing efforts forward.
• Manage budget and execution capacity.
• Report directly to the Director in Marketing.

• 12+ years of experience in Marketing Program Management or Digital Strategy.
• Prior experience in Financial Services is required; experience with Digital Wallets (Paze, Apple Pay) or Digital Checkout solutions is highly preferred.
• Advanced proficiency in PowerPoint (executive storytelling) and Excel.
• Familiarity with digital ad tech and targeting platforms.
• Strong analytical mindset with the ability to influence cross‑functional stakeholders and navigate a complex matrixed organization.
• Bachelor's degree required.

• Strong communication skills and presence to influence key stakeholders.
• Analytical mindset, big‑picture thinking.
• Strong presentation skills; skilled at PowerPoint storytelling and proficient with Excel.
• Financial Services Experience.