Vice President, B2B Marketing Boston

Title

Vice President, B2B Marketing

Purchase, New York;
Boston, Massachusetts;
Miami, Florida;
Arlington, Virginia

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

• Transform I&I marketing from fragmented product‑level efforts to a unified, scalable, customer‑centric approach.
• Develop and execute data‑driven marketing strategies to accelerate portfolio growth.
• Champion a unified story for I&I, ensuring consistent messaging across products, channels and functions.
• Drive awareness and engagement through multi‑channel marketing plans targeting C‑suite, decision makers and user personas.
• Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions.
• Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design and product prioritization.

• Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation and continuous improvement.
• Build team capabilities in stakeholder communication, business alignment and visibility of marketing impact.
• Provide clear direction, feedback and professional development opportunities.

• Serve as the expert on buyer personas, competitive landscape and strategic GTM motions, building use‑case narratives and driving the portfolio’s shift towards buyer‑based, AI and API‑first solutions.
• Influence cross‑functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution.

• Deliver regular updates on marketing performance, ROI and market trends, providing actionable recommendations.
• Develop and implement measurement frameworks aligning marketing impact with revenue mechanics.
• Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement.

• Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field and Customer Marketing teams.
• Partner with Services Marketing, Communications and IMC to launch Tier 1 / Big Bet activations and unified narratives.
• Ensure seamless communication and alignment of objectives, driving unified marketing strategies.
• Develop standardized sales enablement tools and training programmes.
• Collaborate with channel partners to maximise impact at key events.

• Prepare for business evolution by developing scalable marketing systems supporting network‑led and self‑service models, including embedded use cases, API developer marketing and agentic consulting.
• Operationalise self‑service GTM and support transition to platform‑based, AI‑enabled solutions.
• Build and launch a thought leadership engine in partnership with global Advisors and consulting.

• 10+ years in B2B Product Marketing and GTM roles, ideally with SaaS experience and knowledge of Financial Institutions and Retail segments.
• Proven success in large, complex matrix organisations and high‑growth, customer‑centric teams.
• Deep understanding of B2B positioning, demand generation and funnel management.
• Experience managing and/or co‑owning product/portfolio P&L in a growth business.
• Demonstrated team leadership, including managing managers and building high‑performing teams.
• Exceptional communication, collaboration and stakeholder management skills.
• Ability to prioritise and manage multiple projects in a fast‑paced environment.

• Experience in marketing, consulting and SaaS…