Marketing Project & Event Specialist

Marketing Project & Event Specialist
Job Description

About Optimize Rx

Optimize Rx is a leading healthcare technology company that's redefining how life science brands connect with patients and healthcare providers. Our platform combines innovative AI-driven tools to deliver timely, relevant, and privacy-safe engagement. By bridging the gap between HCP and DTC strategies, we empower brands to create synchronized marketing solutions that drive faster treatment decisions and improved patient outcomes.

We're looking for a highly organized, detail-driven Marketing Project & Event Specialist to keep our marketing campaigns and events on track and running smoothly. This person will serve as the hub between marketing, sales, operations, and external vendors ensuring campaign and event deliverables are on time, risks are flagged early, and communication is clear across stakeholders.

The ideal candidate will bring strong knowledge of B2B marketing workflows, deliverables, and best practices, along with significant hands-on experience managing corporate participation at industry trade shows, client round tables, internal company meetings, and virtual events. They will excel at building strong relationships across a remote team of colleagues and stakeholders, and will thrive in fast-paced environments with varied day-to-day responsibilities. The right person for this role will have experience working with smaller teams and wearing multiple hats, and will be willing to provide general marketing execution and administrative support as needed.

Core Responsibilities:

Project Management: The role work with campaign owners/strategists on a daily basis to manage a high volume of marketing deliverables, including promotional and media campaigns, social media initiatives, content creation, website updates, and more. Core responsibilities include:

• Creating and maintaining detailed project schedules and timelines for marketing campaigns and deliverables
• Serving the central point of contact between internal teams and external vendors.
• Flagging timeline delays and risks, and proactively working with stakeholders to adjust plans as necessary.
• Providing clear, proactive updates to stakeholders; running status meetings; and distributing project recaps.
• Identify gaps in workflows and recommend enhancements to improve efficiency and collaboration.

Event Management: The role will manage all elements of industry and internal event planning and execution for 10-12 events annually, with varying degrees of scope and budget. Core responsibilities include:

• Coordinating end-to-end event logistics including vendor contracting, venue coordination, shipping, and onsite support.
• Leading pre-event promotions across digital channels to maximize awareness, engagement, and client meetings.
• Running internal team briefings and developing attendee materials to ensure a seamless presence.
• Providing onsite logistical support where needed to ensure flawless event execution (2-4 events per year).
• Tracking leads, collecting feedback, and reporting on event performance to marketing and sales leadership

Additional Duties: The role will provide some general marketing administration and execution supporting, including:

• Supporting the tracking of project and event budgets, ensuring accuracy and alignment with forecasts.
• Vendor renewal tracking and management
• Inventory management and fulfillment
• Other duties as assigned

Requirements:

• 3-5 years of project management and/or marketing experience (agency or in-house).
• Proven experience planning and executing both virtual and in-person events, from small round tables to large industry conferences. Able to easily step into a busy event calendar and execute seamlessly with minimal oversight.
• Proficiency in managing multiple, complex projects with competing priorities.
• Solid understanding of common marketing deliverables and workflows (email, digital campaigns, creative asset development, social, etc.).
• Exceptional organizational skills with the ability to manage granular details without losing sight of the big picture.
• Exceptional verbal and written communication skills; able to clearly set expectations and manage stakeholders at all…