Demand Generation Specialist

About the Role

We’re looking for a detail-oriented and growth-minded Demand Generation Specialist to support multi-channel campaign execution and own specific programs across our entire product portfolio.

This role will support selected tactics related to our Email product offering but will primarily focus on owning demand programs for our Data side of business, while leading webinars and selected events.

This is an ideal role for someone who wants to gain experience across multiple marketing areas like email, events, ABM, and grow into a strategic demand generation leader.

We are currently hiring candidates who can work a hybrid office-based position (Tuesdays, Wednesdays, and Thursdays) in Validity's Boston (Financial District) office, or candidates who are available for a remote opportunity in one of the following states in the USA:

CO, CT, FL, GA, IL, IN, ME, MA, NH, NJ, NC, OH, PA, RI, TX.

• In collaboration with the broader marketing team, execute multi-channel campaigns across email, content syndication, webinars, events, ABM, and paid media.
• Coordinate timelines, assets, and cross-functional stakeholders.
• Support Demand Generation Manager as needed.

• Own execution of our regional events and trade shows in partnership with local teams.
• Partner with Brand and Content to execute webinars end-to-end (planning, promotion, execution, follow-up).
• Report on performance and pipeline impact.

• Track MQL, pipeline, and campaign performance.
• Identify optimization opportunities and recommend improvements.

• Ensure proper lead routing and campaign tagging.
• Coordinate webinar and event follow-up with SDRs.

• Smooth campaign execution with strong attention to detail.
• High-performing webinars and regional events.
• Strong operational discipline and reporting accuracy.

• 2-4 years in B2B SaaS marketing or demand generation.
• Experience supporting or owning multi-channel campaigns.
• Familiarity with marketing automation and CRM systems.
• Strong organizational and project management skills.
• Comfort working with performance data.
• Interest in growing into a strategic demand generation role.

Salary range $80,000 - $90,000 plus benefits, bonus opportunities and stock options. Final salary may vary depending on skills, location, and/or experience.

For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity's flagship products – Everest, Demand Tools, Brite Verify, and Grid Buddy Connect – are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.

Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney. For more information, connect with us on Linked In, Instagram, and Twitter.

Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.

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