Senior Media Buyer

The Role

We're hiring a Senior Google Ads Media Buyer / Senior SEM Manager to lead large-scale customer acquisition campaigns focused on profitable lead generation.

This role is built for a highly analytical, performance-driven Google Ads expert who understands how to scale high-CAC campaigns while maintaining lead quality and acquisition efficiency.

You'll own day-to-day campaign strategy, execution, optimization, testing, and performance analysis across major Google Ads channels including Search, Performance Max, You Tube, Display, and Remarketing.

This is a hands-on role where success is measured by scalable growth, efficient CACs, attribution accuracy, and measurable revenue impact.

What You'll Do

* Build, launch, and optimize Google Ads campaigns at scale

* Manage campaigns across Search, PMax, You Tube, Display, and Remarketing

* Expand keyword coverage and optimize search terms

* Improve Quality Score, conversion rates, and overall funnel efficiency

* Optimize toward CPL, CAC, ROAS, and lead quality goals

* Scale budgets efficiently while maintaining profitability

* Test bidding strategies, audiences, landing pages, and creatives

* Partner with attribution and CRM teams to improve tracking accuracy

* Utilize offline conversion imports, call tracking, and CRM feedback loops

* Analyze campaign performance to uncover scaling opportunities

The Profile

We're looking for a highly technical, performance-oriented SEM operator with deep experience in direct-response lead generation.

Required Experience

* 5+ years managing Google Ads campaigns

* Experience managing six-figure monthly media budgets

* Strong background in lead generation performance marketing

* Deep understanding of:

* Google Ads Editor

* GA4

* Google Tag Manager

* call tracking systems

* offline conversion imports

* bidding strategy optimization

Ideal Candidate Traits

* Data-driven and analytical

* Comfortable operating in fast-scaling environments

* Obsessed with lead quality and acquisition efficiency

* Strong testing and optimization mindset

* Hands-on operator, not just strategist

* Understands complex attribution and sales funnels

Strong Plus Experience

* Insurance

* Legal

* Solar

* Automotive

* Medicare

* Financial lead generation
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