Associate Director, Omnichannel Marketing, CRC at Takeda Pharmaceuticals Boston, MA

Job Description

Associate Director, Omnichannel Marketing, CRC job at Takeda Pharmaceuticals. Boston, MA.

The Digital Marketing, Associate Director is responsible for overseeing digital marketing strategies and initiatives to enhance product appeal and performance. This role involves developing and implementing digital marketing plans, optimizing online presence, and leading teams to achieve marketing objectives.

• Lead the development and implementation of the Omnichannel plan for the CRC HCP customers, designing seamless brand-specific customer experiences and omnichannel plans in an agile manner.
• Design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels, including customer journeys, messaging, delivery, and channel optimization.
• Create strategic bold campaigns in non-personal spaces, highly integrated with personal promotion efforts to improve customer engagement and adoption.
• Collaborate with multiple cross-functional partners, including Brand teams, Sales, Insights and Analytics, Medical, PVA, RC, and agency partners, to design, build and deploy best-in-class Omnichannel campaigns for HCPs.
• Drive meaningful engagement with HCP segments, leveraging promotional mix analyses to make critical resource allocation decisions and optimize campaign resonance.
• Lead HCP media strategy with agency and partners, rigorously track performance, and adapt plans in an agile manner.
• Analyze customer behavior using CRM data and analytics to track HCP engagement and optimize experience, leading HCP Experience Measurement Plan and adapting accordingly.

• Define vision, strategy and implementation of HCP omnichannel solutions to improve the HCP customer experience and support brand goals.
• Partner with brand team and other cross-functional partners to identify HCP targets and design personalized campaigns across web, SEO/SEM, email, direct mail, social media and digital advertising.
• Create agile content and initiate initiatives executing on brand strategy in website design, personalization, SEO, paid search, CRM, digital display media and social media.
• In partnership with agencies and Insights and Analytics, identify trends and insights to understand customer engagement and campaign performance, optimizing spend and ROI.
• Implement identified technologies and utilize audience research and trend analysis to develop modular, personalized content.
• Evaluate customer research, market conditions and competitor activities.
• Establish key objectives and performance metrics for omnichannel campaigns in partnership with Insights & Analytics and agency partners; make recommendations for campaign optimizations.
• Work cross-functionally to understand customer and business needs and align recommendations and strategy accordingly for different HCP segments.
• Drive improvements in the financial performance of all campaigns through ongoing business analysis, financial analysis, and continuous process improvements, managing budgets for all projects.
• Actively manage agency partner relationships, expectation setting, budgeting and contract reviews.

• Bachelor's degree.
• 8+ years of experience with increasing responsibilities in digital agency, marketing, or related functions, preferably with pharma or healthcare industry experience.
• Deep understanding of multichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids and measurement/insight generation.
• Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during  moments that matter , creating personalized omnichannel solutions.
• Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics on time and within budget.
• Experience with A/B testing across channels and content types.
• Strong analytical skills with demonstrated ability to assess business results, define appropriate KPIs, and maximize marketing investment value.
• Proven…