Marketing Manager

Ascensus is the leading independent technology and service platform powering savings plans across America, providing products and expertise that help nearly 16 million people save for a better today and tomorrow.

The Marketing Manager strategically leads and provides tactical support to champion greater adoption and use of assigned programs and accounts. This includes the support of ongoing omni-channel communications needs, product development go-to-market planning, client retention initiatives, point of sales positioning, differentiating thought leadership and account engagement responsibilities based on the position requirements.

The position manages all aspects of marketing including planning, project management, creation, distribution, and measurement, analysis, and potentially budgeting and vendor management. External client and internal stakeholder relationship management is also a large part of this role. The position is responsible for strengthening partner relationships and developing integrated campaigns that align with business objectives.

The ideal candidate has financial services experience and is a quick learner who can think strategically and operate effectively in a fast paced, deadline driven environment. Exceptional customer service and the ability to work both individually and as part of a cross functional team are crucial. The Marketing Manager must be able to build and foster strong and strategic relationships with internal colleagues and externally with clients and/or institutional partners.

• Thinking strategically and creatively
• Planning effectively with great forethought and attention to detail
• Consulting with and influencing key clients, stakeholders and or leaders of the business
• Introducing innovative marketing campaigns, including thoughtful ways to influence sales, purchasing behavior, and participant investing behavior
• Offering a contemporary marketing skill set

• Be aware and have working knowledge of marketing efforts of other clients and monitor competitor marketing efforts. Draw upon these examples to demonstrate knowledge and offer additional opportunities and suggestions to your clients in a consultative manner.
• Maintain excellent working relationships with internal partner teams. Keep teams informed of all marketing efforts.
• Understand and advocate both our corporate and program specific brands
• Collaborate to research and create content for RFP responses and presentations as necessary. Participate in production and presentations as necessary.
• Lead formal client presentations and internal leadership teams on key marketing initiatives.
• Work collaboratively to create and revise full-year marketing communications plans including budget allocation recommendation.
• Create annual client analysis and marketing year-in-reviews, including studying the data and drawing conclusions about trends and opportunities from a marketing perspective
• Guide creative marketing agency’s execution of the marketing plan tactics within budget parameters.
• Maintain and manage email production process and vendor relationship, including scheduling with vendor, preparing links documentation, reviewing test files, implementing strategic projects, etc.
• Provide web strategy and facilitate web production process including preparing and submitting scope documents, reviewing changes in staging and production environment.
• Manage invoices and budgets, including opening POs, coding and submitting invoices, tracking client budgets.
• Pull campaign measurement, prepare and provide periodic updates on the progress toward goals and results of marketing efforts to clients.
• Consult with the client regularly on marketing initiatives (ad hoc and weekly meeting participation).
• Maintain and manage email production process and vendor relationship, including scheduling with vendor, preparing links documentation, reviewing test files, implementing strategic projects, etc.
• Provide web strategy and facilitate web production process including preparing and submitting scope documents, reviewing changes…