Manager, Demand Generation

ABOUT THE ROLE

Teikametrics is looking for a hands‑on demand generation leader to own the full paid media and lifecycle marketing function. You’ll manage the digital marketing budget and activity across Linked In, Google, retargeting, affiliate, and referral.

You’ll report to the VP of Marketing and work closely with the Marketing Operations & Analytics Manager (GTM Ops team) to ensure every campaign is properly tracked, attributed, and optimized. You’ll manage one direct report, a Lifecycle Marketing Specialist.

This role is ideal for someone who is genuinely energized by data, testing hypotheses, and driving pipeline, and who uses AI as a core part of how they work, not an afterthought.

At Teikametrics, you’ll experience the excitement of a growth‑stage company with the stability of an established market leader. You’ll also have the opportunity to work with cutting‑edge AI technology that’s transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote‑first culture we value impact over location and you’ll have the flexibility to work when you’re most productive and effective.

Join us on our mission to be the world’s leading Marketplace Optimization Platform, used by every seller and brand owner.

• Linked In Ads: campaign architecture, audience targeting, bid strategy, format mix, creative rotation, and ongoing optimization
• Google Ads: SEM campaign structure, keyword strategy and match types, negative list management, Quality Score optimization, bid strategy, and budget pacing
• Retargeting: audience segmentation by funnel stage, creative sequencing, frequency management, burn lists, and overlap monitoring across Linked In and Google
• Affiliate and referral program management including partner recruitment, onboarding, commission structure, enablement, tracking integrity, and performance optimization

• Own all demand‑gen‑related Hub Spot configuration: lead capture forms, campaign tracking, contact properties, lifecycle stage logic, and list segmentation
• Manage UTM governance across all paid channels to ensure clean, consistent attribution data
• Partner with the Marketing Ops & Analytics Manager on Hub Spot / Salesforce integration, lead routing, and reporting infrastructure

• Own the conversion layer for paid traffic: landing pages, demo request flow, form optimization, and CTA strategy
• Run structured A/B tests on landing page copy, headlines, form length, and page layout
• Monitor conversion rates by channel and traffic source; identify and fix funnel drop‑offs

• Set the strategic direction for lifecycle and nurture email: which segments receive what, at what cadence, with what goal
• Review email performance and direct optimization: subject lines, send timing, sequence structure

• Partner closely with the Marketing Ops & Analytics Manager to build and maintain attribution infrastructure across all channels
• Deliver weekly and monthly performance updates to VP Marketing covering CPL, MQL volume, pipeline influence, and ROAS by channel
• Own budget pacing across all paid channels; flag variances and reallocation opportunities proactively

• Build campaign architecture: naming conventions, audience hierarchies, budget allocation across channels
• Develop growth experiments: test copy, creative, offers, CTAs, and landing page variants systematically

• Run a regular cadence with the sales team on lead quality, ICP fit, and conversion feedback
• Partner with GTM Ops on lead routing and handoff quality

• Directly manage the Lifecycle Marketing Specialist: weekly 1:1s, campaign direction, performance feedback, and career development

• Rapidly research ICP segments, industry pain points, and competitive positioning before building a campaign
• Interpret performance data and surface patterns
• Build optimization frameworks: structured checklists for campaign audits, bid review cadences, and QA processes

• 5 to 7 years of B2B SaaS or eCommerce marketing…